A experiência da Rede Prosa: tvs universitárias do Rio Grande do Sul em rede

Abstract

This work is the result of a Case Study of Rede Prosa, an experience that 12 universities of Rio Grande do Sul, linked to the Gaúchas Community Universities Consortium (COMUNG) started in November of 2012. The idea of creating an alternative process of knowledge exchange as well as exchange of journalistic content production came from the model of the network maintained by Canal Futura - Roberto Marinho Foundation, with 38 university TVs in the country. The studies on the characteristics of university TV and networking are considered the theoretical reference. The methodology used was the participant observation of meetings with members of the Rede Prosa, interviews with the representatives and analysis of two series produced jointly. This paper shows the first steps of conception work, the experiences in the meetings, always focusing on a conceptual axis of the group: the network production. It follows that sharing the practices carried out by Rede Prosa, and recognizing the importance and the potential of dialogue teams of broadcasters that make TV journalism from different institutions of higher education, is a promising path for them, as they are constantly challenged in the search for innovation.