Muito mais que um grupo de Facebook : das experimentações sociais às lógicas de midiatização no LDRV

Abstract

The mediatization ambience (GOMES, 2017) - therefore, the scenario of transformation of social practices (FAUSTO NETO, 2006) - provoke the development of several social experiments, according to different questions and purposes, resulting in arrangements and / or interactional devices (BRAGA , 2006; 2011; 2018a) figured by meaning productions (ROSA, 2019) from social actors affected by the mediatization process. Emblematically, such arrangements indicate how contemporary culture itself is structured. Faced with this problem, this study aims to investigate the uniqueness of the Facebook group LDRV (or Lana Del Ray VEVO) through a case study (BECKER, 1999), trying to understand the specific logic of its community system and what In this way, the interactional dynamics between the participants - through different uses, appropriations, operations and codes - show the very functioning of the social arrangement that was created. The perceived logics are observed from three axes of experimentation, identified from the specifics of the object: the group, the administration of the group and the operations of the group members. The analysis tactic involved the dissection of such logics, in order to understand how these open processes are constituted. This allowed the production of inferences about the constitution of the arrangement, its relationship with the context of social polarization and what it gives to see about the very culture in which it is immersed.