O papel do prosumer na criação de produto e conteúdo de valor para a lojas Renner

Abstract

The" work" takes" as" starting" point" the" cultural" changes" accelerated" by" the" evolution" of" technology" and" how" it" reflexes" in" the" communicational" ambience." The" Project" is" to" briefly" discuss" media" oxygenation," drawing" a" parallel" between" communication" and" the" fashion" system." In" thes" context," we" seek" to" Identify" how" these" transformation" impact" the" consumer’s" behaviour." From" passive" to" prosumer," users"can"adopt"a"simultaneous"consumer"and"poducer"atitude,"or"take"on"the"role"of" copproducer"of"value"contente"as"well"as"product."In"this"sense,"the"general"objective" of"this"study"is"the"copcration"with"consumers,"a"business"proposal"for"Renner"Stores," qualified"the" consumers" in"the"prosumer position," as" well" as"the" development" of" a" collection, where"get"emphasis"to"Blue"Steel"Brand."