O you tube e a memória: que audiovisual emerge do banco de dados?

Abstract

This thesis aims to analyze the database of video-sharing site YouTube, through an archeologic look for the medium, and the insertion of the audiovisual in this environment proposed by Foucault (2008), seeking to understand how the database, through its repository structure in constant motion, modifies the audiovisual within the site. The research tries to understand the concepts of "file" and "utterance" also proposed by Foucault, as well as the specific concepts that permeate the digital media, such as software, interfaces, and hyperlinks. The paper also delves into McLuhan (1964) propositions of media as a man extension, proposing the computer as an extension of the brain; movement that leads us to the concept of Body-Image, which suggests that the true picture of image is between human perception and object itself, therefore, it exists only in the dialogue between body and image. This idea is improved up through a methodology that we call brain-cartography, a method that seeks to identify the observable on the site from a search process conducted by the affection, according to the propositions of Hansen (2004), supported by Bergson, where we chose objects that affect us. This process is driven by keywords that perform this interconnection between different observables. Rather than focusing solely on the videos from the site, we identified all the tools that make this different audiovisual on YouTube. Among which, we highlight different possibilities from the software, user interaction with the machine, as well as the very way that the database is organized. This cartographic analysis identifies points capable of stating which database is emerging from YouTube, making it possible to understand a little more about the interaction between the database and the website. The concept of embodied proposed by Hansen (2004), as well as McLuhan (1964) studies are unavoidable in the methodology organization, allowing us to understand the connection between the database and memory, thus, leading the search for the analysis which cannot observe only the videos within YouTube, but all their potent, allowing it to emerge through a new audiovisual database. A database as an extension of memory, which is capable of, from small utterances, put the file in motion, producing part of an audiovisual experience that comes with generating a Youtubity that can be perceived in different objects analyzed. Building through distinct utterances, some statements that become part of the discourse in the final analysis.