Midiatização e liderança: a construção do espaço de liderança em um contexto midiatizado

Abstract

The present dissertation works with leadership space and its mediatization. In this process, we have designed the ambience and conceptualized the mediatized person. The authors in this area help us to identify the image of business leader with best practices and emotional competencies, and it helps to understand the exercise of detecting the communication aspects in business leadership and their interaction in online social networks. Starting with preliminary exercises for the maturation of the object, we come to inside the reality constantly steps in the research process. In this way, we elaborate a case study with a business leader, Dr. Deborah Frizzo, operational director of FTEC Colleges, units of Caxias do Sul and Bento Gonçalves. Our data have been collected in interviews and observations of routine and the posts made on social networking site Facebook, and with interview and observation of the other eight employees in the same company under her leadership. As result of the observation and the reflective thoughts through light of the rescued and constructed theories, we noticed a transposition of affective relationships between leaders and led to the digital space as well as a performatic paper. The techniques employed in the interaction between the pairs and the distances in the appropriation process and rituals of socializing are part, too, of this research.