Criação da identidade que resgate a importância e o valor da porcelana

Abstract

Porcelain, which was invented by the Chinese in the seventh century, was intensely admired by Europeans in the eighteenth century. In a context of kings and wars the product captivated many noblemen who were entranced by its physical characteristics. Fortunes were wasted to satisfy the need to own god pieces. Nowadays people have lost sight of this past and use the product without thinking of the facts and personalities that contributed to the dissemination of the product. This project proposes to reestablish the value and importance of porcelain through the development of a brand that will bring forth the intrinsic quality and value of the product in such a way as to introduce this unknown past to the modern day public.