Vinhetas de Abertura de Telenovelas Brasileiras: uma cartografia do horário nobre

Abstract

In Brazil, one can not imagine a soap opera without an opening credit, the latter of which is the object of research of this work. As a general objective, the aim is to analyze if and how the characteristics of the soap opera's opening credits can be presented in a graphical way. The guiding questions for the research are: What constituent characteristics of the soap opera's opening credits can be highlighted, and how to graphically present the historic route of the soap opera's opening credits, highlighting what is characteristic of these credits? The first constituent element of the credits was hybridity, by the convergence of language from other media, especially cinema, advertising, and the influence of television series, webseries, and other audiovisual Internet products. To reach the objective, an exploratory study was carried out, through the cartography of Deleuze and Guattari, which required other procedures for the object to be constructed, such as bibliographical and documentary. The choice of the credits for analysis was based on all of Globo TV´s soap operas (from 1965 to 2015´s), prime time, and with 200 or more episodes, totaling a corpus of analysis with twenty-seven opening credits. The constituting characteristics of the soap opera´s opening credits highlighted in this work were the sonorous track (instrumental, national or international), credit format (two-dimensional, mixed or three-dimensional), cuts along the credit (short, long or plane-sequence ), the technique of production (live-action, mixed or CGI), cast (protagonists/antagonists, other actors or without actors), and saturation (monochromatic, mixed or colored), here called audiovisual elements of composition. The construction of these elements of composition for the credits were fundamental for the transcription and presentation graphically.