Design estratégico e espaços de produção cultural : compreender a natureza habilitante nas infraestruturas

Abstract

This research refers to understanding how actors in cultural production processes are enabled toward social innovation. Enabling is understood as one’s ability to get awareness about techniques, knowledge and collaborative relationships in production processes, and considers creativity and its economic effects. Cultural production, for this research, means generation of cultural products and services. The objective of the research was to find, in the spaces where cultural production is developed, clues about habilitation in processes of production of cultural goods and services. The method for this purpose comes from strategic design, along with other design approaches such as codesign and infrastructuring, from the perspective of creative ecosystems. A methodological artifact was the synthesis of a class of actants found in the infrastructures related to the means of cultural production, here called infraestruturantes (or same for infrastructure): a set of artifacts capable of provoking action in order to stimulate relations and strategies to enable social innovation. The data on these relations were obtained through an exploratory, contextual and qualitative research, in a multiple case study in the spaces where the cultural production is identified. The main instrument was the application of a projectual workshop, mediated by a toolkit composed by tangible objects, capable to stimulate conversation and discussion about projects, organizations and relations between actors. The method offered a low explored dimension between cultural production and design, approaching fields of studies that overlap but still do not present an in-depth literature on this combination. The toolkit and the workshop had quite satisfactory answers as a method of exploring relationships and projects. As results, it can be observed that the data indicate enabling natures in infrastructures present in the spaces of cultural production, based on the relation of actors and with the sociotechnical resources of these spaces. The actors perceive these spaces as places of change of economic and social perspective by their physical participation in projects that enable them in technical and social skills. The observed infraestruturantes synthesize actions that can provoke diversity of options for their lives and the environment from where they live. The evidence found is related to positive and negative effects on these qualifications.