Construção de cenários guiados pelo design em uma organização prestadora de serviços de caráter social

Abstract

This research project aims is to present in which ways the using of strategic design can contribute to build a new scenery for the future, while viewing the development of the strategies of an organisation. Therefore, in the first place will be presented some concepts that can define the main objective of the strategy assigned to Design, like the capacity to encourage and amplify the perception and understanding of complexes contexts, combining approaches that will have a subjective aspect and a purpose aspect, in which will favour the development of the strategy for a long term. The following subject will be the aspects, methods and elements of the Design, that can provide and support the ways that will be leading the constructions of future sceneries. In order to verifying the level of effectiveness of the using of these instruments, will be presented an experience of amplification of the principles of strategic Design in building new sceneries to reviewing the strategic planning of SESC-RS, an institution engaged in the development of the social well being. The results obtained , as described in the goals of this research allow us to conclude that the use of methods and tools of the design to build scenarios impacts, mainly in the way the actors see the context in which they live and how this vision can determine their decisions. Therefore, it is plausible to notice a change in the mindset of those involved, being possible to locate elements of learning, both individual and collective, elements which led to a vision and expanded strategic perspective.