Ecossistema produtivo do esporte: modelagem e análise sistêmica a partir do futebol brasileiro

Abstract

The sport consists of a chain of relations that economically and socially influences the environment in which it develops. Thus, the theme of this research is the sport’s productive chain, in particular, the soccer’s productive chain. Soccer adds economic value to society as it offers a product capable of influencing the lives of people who directly or indirectly cope with it. From this perspective, this work proposes to understand the sport as a productive ecosystem, systemically, so that it can amplify its economic value to society. To meet this goal, this study uses multiple search methods. To do so, it begins with the development of a systematic literature review of the subject herein addressed. From the review, proposals for data collection emerge, which were carried out through interviews with soccer specialists. The data analysis was carried out based on the content analysis and, later, the elements listed by the interviews support the development of the Soccer Value Ecosystem models, of systemic analysis and evaluation of leverage points, by means of a Model of Systems Dynamics. As a result, research points out that soccer adds value directly to society from its Added Value Statement, and indirectly through third-party winnings with the club, in the hotels case and game profitability.