O desempenho de empresas da indústria metal mecânica sob a ótica das estratégias genéricas de porter

Abstract

The performance is a constant concern in companies, requiring their managers to be always updated with the best strategic practices to keep on top of the competitive advantage. Furthermore, the present work analyzed the relationship of the strategic positioning of the companies inserted in the metal-mechanical industry of Santa Catarina on its performance within the approach of Porter’s generic strategies. Regarding the methodology, a descriptive research was carried out, with a quantitative approach in micro, small and medium companies, through a survey of 153 companies in Santa Catarina, specifically from the metal-mechanical industry. Regarding the results, the research shows that companies that position themselves by differentiation tend to achieve better financial, strategic and satisfaction performance. Additionally, size and experience were used as control variables to analyze their influence on performance. Thus, companies with higher turnovers mind to have better financial gains and are more satisfied with their results. Finally, experience has not influenced performance.