Cultura de projeto da Quarta Revolução Industrial : cenários de atuação do Design frente as tecnologias da indústria 4.0

Abstract

This work aims to identify possible scenarios for the performance of the project culture, in light of the growing use of technologies from the Fourth Industrial Revolution (QRI). In this sense, it is proposed the organization of a synthesis framework, as a paradigm of the discipline's performance in this context, in relation to the potential between the new technologies of industry 4.0 and the capabilities of the Design to envision future and desired scenarios. The work verifies the values and definitions of the Project Culture against the procedural and material potential of Design and seeks to investigate the innovation dimension in the IRB scenario. The research is qualitative, carried out through a script of 7 semistructured interviews, recorded and analyzed using software using CAQDAS technology. The results show two approaches to Project Culture: a process that anticipates the phenomena of the future, through skills linked to intuition perception of simulating new scenarios and, by contrast, a process that predicts and imagines, the project dimension, as sequences of actions which use effectiveness and control.