http://repositorio.jesuita.org.br/handle/UNISINOS/1654 Mestrado Wed, 15 Apr 2026 12:45:51 GMT 2026-04-15T12:45:51Z http://repositorio.jesuita.org.br/handle/UNISINOS/13993 Investigação da auto e heteropercepção de comportamentos autênticos nas lideranças de uma instituição financeira cooperativa Arcari, Ângela Duque This study examined leaders’ self-perceptions and followers’ other-perceptions of Authentic Leadership (AL)behaviors in a Brazilian cooperative financial institution, a topic of growing relevance given the expansion and socioeconomic impact of cooperativism in the country. A mixed-methods design was adopted: a quantitative phase applying the Authentic Leadership Questionnaire (ALQ) with a sample of 162 participants (57 leaders; 105 followers) across different levels of the leadership pipeline, and a qualitative phase with individual interviews of four senior executives. Results indicated no significant difference in the ALQ total score between leaders and followers (Mann–Whitney U test, p = 0.406), with similar medians (leaders = 3.06; followers = 3.00). In multivariate analysis, education level predicted the overall ALQ score, suggesting more critical assessments of authenticity among more highly educated respondents; sex did not remain a significant predictor in the final model. In the qualitative phase, facilitators (coherence between discourse and practice; inspiration and ethical consistency) and barriers (limited time for high-quality conversations; politicized contexts; need for psychological safety) emerged. Integrating these findings supports the adequacy of the ALQ for the studied context and informs a development roadmap combining diagnosis (ALQ), guided debriefing, and management artifacts (forums for voice, information openness, decision rituals, and explicit justification of decisions). In sum, the study recommends strengthening participation structures, voice, and transparency, and instituting periodic monitoring via the ALQ to sustain authenticity in everyday routines and its effects on people and organizational decision-making. Mon, 29 Sep 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13993 2025-09-29T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13934 Inovação sustentável em redes de suprimentos: um olhar a partir das capacidades dinâmicas baseadas em conhecimento Ávila, Maria Beatriz da Costa de Fri, 19 Sep 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13934 2025-09-19T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13927 Tomada de decisão estratégica em contextos de incerteza: equilíbrio dinâmico entre as lógicas de causation e effectuation considerando os aspectos cognitivos e motivacionais Rizzi, Vanessa Nunes The current organizational environment is characterized by volatility, uncertainty, complexity, and ambiguity (VUCA). Within this context, entrepreneurship remains a key driver of innovation and value creation. However, in large organizations composed of multiple collaborators, entrepreneurial actions are carried out through intrapreneurship, where individuals operate using internal resources under limited autonomy, shared risks, and governance structures that directly influence decision-making. Investigating how intrapreneurs make decisions under uncertainty is essential to understanding the actual mechanisms of organizational innovation and to developing effective approaches for building corporate innovation capacity. This study investigated how these leaders manage to balance dynamically the two logics Causation and Effectuation in uncertain environments. A qualitative, exploratory, and descriptive approach was adopted, using in-depth semi-structured interviews and behavioural profile validation through the Enneagram with seven intrapreneurs from diverse business sectors. The findings reveal that the decision-making process unfolds in three main phases: (1) ideation/dissatisfaction, (2) analysis/search for security, and (3) execution/adaptation. The dynamic balance between logics occurs in an ambidextrous and situational manner and is influenced by individual characteristics such as cognitive style, perception of uncertainty, risk tolerance, and result orientation, as well as support networks and resource availability. The study also revealed that cognitive aspects are shaped by a rooted motivational base, formed by deep desires, fears, and beliefs, whose influence is moderated by each intrapreneur’s level of consciousness. A practical tool called the Strategic Intentionality Flow was developed, integrating cognitive (mental map), emotional (inner compass), and practical (journey into action) dimensions. Additionally, six practical decision-making guidelines were proposed to support strategic choices under uncertainty, providing a structured way to operationalize the dynamic balance between Causation and Effectuation logics in the intrapreneurial context. Mon, 29 Sep 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13927 2025-09-29T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13926 Orquestração de redes de inovação de comercialização no Brasil: dimensões, processos e proposição de um framework Pereira, Muriel Garrido This study aims to propose a framework for orchestrating innovation networks of the application/commercialization type in the Brazilian context. The research departs from the observation that, despite theoretical advancements, there is still no consensus on the dimensions, processes, and activities that should guide the orchestration of innovation networks. A qualitative exploratory approach was adopted, based on the Design Science Research (DSR) method, which enabled the iterative construction and validation of the artifact. The development of the framework occurred in four stages. First, a literature review was conducted, from which the initial framework (F0) was derived. Subsequently, three validation rounds were carried out with different groups of actors: academics, professionals engaged in innovation projects, and representatives of hubs. Each round provided insights that led to refinements, culminating in the final version (F3) of the framework. The findings indicate that the orchestration of innovation networks requires the consideration of multiple interdependent dimensions, ranging from actor mobilization to relationship management, including agenda alignment, knowledge flows, stabilization, governance, and administrative coordination. The analysis also highlights the relevance of conflict resolution processes, co-creation practices, and continuous alignment of objectives to ensure value creation for network members. From a practical standpoint, the framework offers managers and entrepreneurs a structured and adaptable model for application/commercialization networks in Brazil. From a theoretical perspective, the research advances the field by integrating different strands of literature and presenting an empirically validated model. Limitations are related to the focus on only one type of network and on the Brazilian context. Future studies are encouraged to expand the analysis to other types of networks and international settings. Tue, 23 Sep 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13926 2025-09-23T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13925 Estímulo ao aumento do volume de operações financeiras por parte dos cooperados de uma cooperativa de crédito segmentado Becker, Márcio Daniel The general objective of this research was to propose alternatives to stimulate an increase in the volume of financial transactions by members of a Segmented Credit Cooperative. The specific objectives were to analyze the portfolio of services provided by the Cooperative to its members; to identify the reasons why members remain members of the Cooperative; and to analyze the factors that hinder a greater volume of financial transactions by members with the Cooperative. Credit unions play a crucial role in the global economy, often responsible for the social and economic-financial inclusion of an entire community by establishing organized societies that provide services to their members (or members). By means these organizations, members aim to achieve their goals, using cooperation and mutual aid as crucial elements. The research adopted a qualitative approach, grounded in, semi-structured individual interviews with the membership and employees. A total of 22 interviews were conducted, with 10 interviewees being active members, 8 interviewees being inactive members, and 4 interviewees being employees of the institution under study. Data obtained from the interviews revealed that the cooperative occupies a secondary position in the financial lives of most members, thus revealing a low priority regarding the use of its products and services. It also became clear how much the negative experience associated with bureaucracy and lack of autonomy in processes directly impacts this result. Portfolio diversification presented itself not only as a growth opportunity but also as a loyalty strategy, by offering solutions more aligned with the expectations of the target audience. The absence of this product, as well as others, limits the Cooperative's ability to position itself as a comprehensive institution, capable of meeting the broader financial protection needs of its members. A significant share of the members is inactive, meaning they are not using any of the Cooperative's Products and Services or any of its financial solutions. The lack of use of these products and services occurs largely due to misinformation; the informational vacuum that limits the potential for expanding the financial relationship between the parties. For a public increasingly accustomed to fast, intuitive digital solutions, any sign of slowness or the need for intermediation represents a significant barrier. Ultimately, it’s possible to conclude that, beyond operational issues, there’s a strategic repositioning challenge. The Cooperative needs to align its service structure and internal processes with a more agile model, investing in digital channels that increase member autonomy and reduce not only the perception of bureaucracy, but its actual existence. From the research, suggestions for improvements were presented, divided into four central areas: Cooperative Training and Education, Technology and Digital Channels, Service Portfolio, Communication and Relationships. Fri, 26 Sep 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13925 2025-09-26T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13924 Framework educacional para sustentabilidade de carreiras: um caminho para amparar reflexões sobre escolhas profissionais Ribeiro, Juliana Rondon This Dissertacion aimed to propose, analyze, and validate the Educational Framework for Career Sustainability, designed as an instrument to support reflection, planning, and professional decision-making in contexts of high complexity. The research is grounded in the assumption that the notion of sustainable careers updates and replaces traditional understandings of stability, aligning with the contemporary transformations of the world of work and the increasing demand for individual protagonism, clarity, and adaptability. The framework is structured around three core pillars — Market, Pride (formerly named Personal Fulfillment), and Life — which articulate objective dimensions (such as employability, remuneration, and opportunities) and subjective ones (such as identity, values, and authorship of the professional journey). From this perspective, the model operates not only as a conceptual resource but also as a pedagogical and reflective instrument, integrating theory and practice to support careers that remain alive, prosperous, and coherent over time. To examine the relevance and applicability of the framework, a mixed methodological strategy was employed with data triangulation. The literature review provided theoretical foundations from classical and contemporary references in career studies, management, and complexity (Savickas, Morin, De Vos, Van der Heijden, among others). The survey, conducted with professionals who used the framework in their career planning processes, shed light on its practical contributions and educational potential. Finally, the expert panel offered technical validation and critical insights, suggesting possible improvements such as the inclusion of items on remuneration, the expansion of reflective questions, and the development of a prescriptive model based on responses. The results confirm the relevance of the Educational Framework for Career Sustainability as both an educational and reflective tool, capable of articulating subjective and objective dimensions, supporting consistent choices, and fostering the reinvention processes necessary for careers to remain sustainable. The findings also indicate that its applicability goes beyond the individual level, suggesting that the framework can be integrated into people management and corporate education practices, thereby strengthening more human-centered and adaptable organizational cultures. In summary, this dissertation contributes to the field of career management by offering an instrument that combines theoretical consistency, practical validation, and educational applicability. Furthermore, it opens pathways for future developments, such as the refinement of educational materials, the creation of more robust diagnostic questionnaires, and the integration of dimensions related to performance and mental health, reinforcing its potential for application in diverse social and organizational contexts. Mon, 29 Sep 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13924 2025-09-29T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13923 O papel das capacidades de marketing nos serviços de telecomunicações: proposta de um framework para a região noroeste do Rio Grande do Sul Frigotto, Jonas Marcel The telecommunications sector in the Northwest region of Rio Grande do Sul presents a unique competitive challenge: the coexistence of large multinational operators, such as Claro Brasil, and regional Internet Service Providers (ISPs), which leverage agility, proximity, and personalization as market differentiators. In this context, the challenge of this research was to investigate which marketing capabilities are necessary to create and sustain competitive advantage in developing regional markets. The general objective was to propose a marketing capabilities framework adapted to the reality of Northwestern Rio Grande do Sul. To this end, a mixed-methods approach was adopted, combining semi-structured interviews with Claro executives and external partners with a survey applied to 22 internal collaborators from Claro, allowing the triangulation of qualitative and quantitative data. The results indicated that Claro possesses robust marketing capabilities in brand, scale, and infrastructure but faces barriers related to execution agility, regional autonomy, and service personalization. In contrast, local ISPs stand out for their community proximity and rapid response to market demands. Five blocks of marketing capabilities critical to competitiveness in regional markets were identified: local agility; proximity and customer service; data-driven marketing–sales integration; adaptive governance; and customer-focused digitalization. Based on these findings, a framework was developed grounded in the Resource-Based Theory (RBT), dynamic capabilities (Teece, 2007), and the typology of marketing capabilities (Vorhies; Morgan, 2005), connecting theory and practice. It was observed that large operators can sustain competitive advantage in peripheral markets by balancing the strength of corporate scale with personalization and local embeddedness strategies, reinforcing their presence and competitiveness in highly rivalrous environments. Fri, 12 Sep 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13923 2025-09-12T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13922 A gestão de relacionamento com fornecedores e sua conexão com a agenda ESG e stakeholders: um estudo exploratório Pasini, Gilberto This research identified Supplier Relationship Management (SRM) practices and described their connection with the ESG agenda and stakeholders in manufacturing industries. The exploratory study employed a multiple case study strategy, involving large, publicly traded manufacturing companies from different sectors to capture the diversity of practices and contexts. The research sought to understand how companies implement and integrate sustainability and social responsibility practices into their supply chains, and how these practices connect with organizational stakeholders. The research used in-depth interviews and document analysis to collect detailed data on the policies, processes, and outcomes of these practices. Data analysis was guided by thematic content evaluation to identify patterns, emerging themes, and relationships between SRM practices and perceived impacts on sustainability and corporate governance. The results contribute to a better understanding of how supplier management strategies can align with ESG objectives and positively influence the most representative stakeholders. Finally, the proposition of research-oriented guidelines across organizational, human resources, and technology dimensions provides relevant drivers for companies to promote more sustainable and responsible practices in their supply chain within the contemporary business context. Mon, 14 Jul 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13922 2025-07-14T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13921 Ambidestria organizacional em pequenas e médias indústrias familiares: diretrizes para alcançar o equilíbrio entre exploitation e exploration Haas, Bianca Heck Innovation is a key factor for the survival and competitiveness of family-owned industrial firms, particularly within the context of Small and Medium-sized Enterprises (SMEs), which face resource constraints, lean structures, and high managerial complexity. These firms constantly grapple with the challenge of balancing the pursuit of innovation with the need to maintain operational efficiency, generating tensions that arise from choices between ensuring present-day productivity and investing in future innovation, between maintaining stability and seeking adaptability, and between preserving the known and exploring the new. Organizational ambidexterity - understood as the ability to balance exploration (innovation and experimentation) and exploitation (efficiency and refinement of existing capabilities) - emerges as a promising approach to address these tensions. However, achieving this balance is challenging and involves risks such as knowledge loss, internal conflicts, and resistance to change. This study aims to propose practical guidelines to help family-owned industrial SMEs manage these tensions effectively. A qualitative multiple-case study was conducted, involving in-depth interviews, participant observation, and document analysis. The findings reveal hybrid evidence of contextual, structural, and leadership-based ambidexterity, as well as recurring tensions related to succession, multifunctionality, risk management, and organizational culture. The research delivers strategic and operational guidelines to support the development of more balanced, adaptable, and sustainable management practices. Mon, 29 Sep 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13921 2025-09-29T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13920 A influência das práticas do conselho de administração na governança e gestão corporativa de uma entidade sem fins lucrativos vinculada a uma organização religiosa: estudo de caso Gomes, Antonio Tabosa In today’s landscape, profit-driven organizations coexist alongside entities committed to building a more solidarity-based society, often motivated by psychological, sociological, religious, and ideological values. Within this context, this Master’s research investigates a non-profit organization affiliated with a religious institution, with the aim of understanding the governance and management practices of its Board of Directors. The study is grounded in two classical governance theories: Agency Theory and Stewardship Theory. A qualitative methodology was employed through a single case study, adopting a constructivist, interpretive, and exploratory approach. Data was collected through document analysis, interviews, and direct observation, and was organized using content analysis techniques. The findings reveal a board composed entirely of women religious from diverse educational and professional backgrounds. Although some members lack formal training in management, they have developed tacit knowledge that supports their roles effectively. However, the board’s homogeneity, limited to members of consecrated life, poses challenges to plurality and diversity of perspectives, which are essential for sound governance practices. In light of this, the study presents a series of recommendations to strengthen the organization’s governance, including: ongoing training for board members; drafting of internal regulations; appointment of technical leadership; enhancement of communication channels; inclusion of technical staff in board meetings; definition of transparent decision-making criteria; establishment of a humane dismissal policy; periodic evaluations of the Board; and structured succession planning. This research aims to contribute to the advancement of governance studies in religious organizations characterized by the Catholic ethos, promoting reflections and practices more aligned with the principles of good governance in the third sector. Fri, 16 May 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13920 2025-05-16T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13889 Dimensões de proximidades em ecossistemas regionais de inovação emergentes: elementos para compreender seu funcionamento Silva, Jackson Dener Serafim The objective of this study is to analyze the configurations of proximity dimensions among actors operating within the Regional Innovation Ecosystem (ERI) of the Vales region in Rio Grande do Sul, based on the innovation support programs of the Secretariat of Innovation, Science, and Technology of Rio Grande do Sul (SICT/RS). The research is grounded in the theoretical approach of proximity dimensions (geographic, cognitive, organizational, social, and institutional), as proposed by Boschma (2005), aiming to identify how these dimensions influence the dynamics of collaboration among ecosystem actors, while also considering potential barriers and lock-in effects that may arise throughout the process. The research problem guiding this work is as follows: how do the configurations of proximity dimensions contribute to understanding the functioning of an emerging innovation ecosystem? To answer this question, a qualitative methodology was adopted, based on content analysis of innovation projects funded by SICT/RS programs between 2020 and 2023. Data collection included the analysis of official project documents and in-depth interviews with coordinators of five projects. The triangulation of these sources enabled a detailed analysis of interactions among the key actors in the ERI of the Vales region. The results revealed that the proximity dimensions play distinct roles in building collaboration networks. Organizational proximity is driven by previous interinstitutional relationships, facilitating the integration of new projects and partners. However, cognitive proximity stands out as a crucial factor, as the technical qualification of the actors involved is essential for executing the more complex activities of the projects. This dimension also poses a barrier, as the difficulty in attracting and retaining qualified researchers, due to the low value of research grants, was a recurring issue. Social proximity, based on prior collaborations and trust ties, also proved to be a cohesive factor but simultaneously demonstrated the potential to create a lock-in effect, limiting the inclusion of new partners in the ecosystem. Institutional proximity was evident, as the rules and budgetary requirements imposed by SICT/RS created significant barriers, such as delays in purchasing equipment and reagents, hindering the fulfillment of project timelines. The interviews also revealed that municipal governments, as institutional partners, often struggle to align their bureaucratic processes with the innovative demands of the projects, posing additional challenges for carrying out planned activities. The discussion highlighted that, although the proximity dimensions are essential for the functioning of the ERI of the Vales, the barriers related to institutional and cognitive proximity represent obstacles that may compromise the ecosystem's sustainability in the long term. Greater flexibility in innovation policies, combined with a higher valuation of the human resources involved in the projects, could mitigate these challenges, promoting the development of a more dynamic and inclusive ecosystem. It is concluded that, for the ERI of the Vales to reach greater maturity, a coordinated effort among ecosystem actors is necessary to overcome the identified barriers, particularly regarding institutional and cognitive proximity. The inclusion of new mechanisms for trust-building and incentives for innovation within municipal governments and other local entities could expand the diversity of partnerships and strengthen the ecosystem, making it more resilient and better prepared to face innovation challenges in the regional context. Fri, 22 Nov 2024 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13889 2024-11-22T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13851 O efeito do contraste de cores na percepção de crowding: uma análise através da distância espacial Dissiuta, Sabrina Ilha Crowding is a perception of crowd in retail environments, referring to a restriction of available space and integrating both environmental and human factors. This understanding comes from combining different factors that can influence crowding, such as environmental visual stimuli and psychological and cognitive aspects, through positive or negative emotions. This research investigates how black and white contrast stimuli influence the perception of crowding and the extent to which spatial distance moderates this relationship, from a construal level theory (CLT) perspective. Through two complementary experiments, environmental (colors) and psychological (spatial distance) stimuli were integrated. In study 1, a field experiment was conducted among subjects (N=59), who were exposed to black (white) contrast stimuli and responded to a spatial crowding measurement scale. The results confirmed H1, showing that the black contrast environment generated a space reduction effect and the white contrast generated a space increase effect, thus influencing the perception of crowding. Study 2 was conducted in a laboratory using an eye-tracking tool, combining spatial distance and color contrast stimuli. The experiment was applied among subjects (N=124), who were exposed to near (far) stimuli and instructed to simulate shopping in an environment with black (white) contrast stimuli. At the end, participants responded to a scale measuring spatial crowding, human crowding, and intolerance, in addition to two questions about their emotional state. The experiment confirmed H2: the moderation of far spatial distance was more significant in white contrast for spatial crowding and more significant in near distance for black contrast for human crowding. At the same time, study 2 confirmed H3 by highlighting emotions such as irritability and excitement as enhancers of human crowding in the black contrast. The research advances the literature by relating effects of perceptual salience and environmental perception, moderated by a psychological variable, shaping subjective assessments of density. It distinguishes spatial and human crowding as antecedents of intolerance. From a managerial perspective, it implies strategies for optimizing layout and positioning of elements to reduce crowding and lessen the negative impacts of intolerance. Tue, 30 Sep 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13851 2025-09-30T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13850 Desenvolvimento, atração e retenção de capital humano em cidades de pequeno porte: o caso de Panambi/RS (Brasil) Kepler, Roseli Cristina Hack Human capital is one of the foundations for the development of organizations, cities and regions. Human capital is meant, the stock of available skills and knowledge, whether in individual or collective level, constituted by formal education, technical and professional education and informal education, which is tangible in qualified professionals. These professionals make choices about their place of activity and are therefore susceptible to factors of development, attraction and retention. Previous studies reveal that large cities, with qualified urban infrastructure, prevail as attraction poles of qualified professionals. Based on the theory of human capital, especially in studies on mobility, attraction and retention of human capital, this study examined the following question: How different actors, such as companies, public power, educational institutions and civil associations, act to establish development, attraction, and retention of human capital in small cities? To answer this question, the case of the city of Panambi/RS was analyzed, which meets the criterion of being a small city and that contemporary faces the challenge of developing, attracting and retaining qualified professionals, although it had economic success as an industrial pole in the twentieth century. Secondary data were consulted and 14 interviews conducted, with managers representatively of the investigated actors. The data were analyzed in its content in in the approach of thematic analysis. Three themes were considered subdivided into categories. The themes development of human capital and attraction and retention of human capital in cities derived from previous reviewed studies. Already, a third theme that consists of the actions of the QUADRUPLE propeller, was established inductively. As conclusions, it is noteworthy that this study contributes that, in small cities, the limitations caused by the weak agglomeration to the attraction and retention of human capital, can be compensated to some extent with connectivity, quality of life, health and safety. The study also contributes highlighting that the actions of the Helix Quadruple, involving companies, public authorities, educational institutions and civil associations, such as the creation of a local hub of innovation, continuous investments in education at different levels, and the improvement of health and safety services, mitigating gaps related to the development, attraction and retention of human capital in a small city. Fri, 11 Jul 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13850 2025-07-11T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13849 Micro governança de redes interorganizacionais: a auditoria governamental no contexto de combate à corrupção Machado, Rodrigo Moreira The formation of interorganizational networks to promote strategic actions is an increasingly present reality in the daily operations of both public and private sectors, serving as an alternative for sustainable development. It is within this context that micro-network governance emerges, along with its practices advocated by specialized literature as a pathway to address complex problems. Despite significant advances in research, further investigation is needed into the role of routine governance activities, particularly in the public sector. This study aims to fill that gap by analyzing micro-governance practices within the public environment that foster high-impact outcomes. The research method used to address the objectives was a case study of an interorganizational network formed by three public agencies within the administrative structure of the State of Rio Grande do Sul. This network comprises the State Department of Finance, the Department of Public Security, and the Public Prosecutor’s Office, established to combat corruption. As a result, the theoretical gap was addressed by putting micro-network governance mechanisms into practice. Additionally, improvements were identified, as arbitration and monitoring mechanisms require adjustments when applied in the public sector. It was also found that institutionalization is a necessary micro-governance practice within the public domain. Based on this discovery, a new framework was developed for micro-governance mechanisms tailored to the public sector. The study offers theoretical contributions by filling an empirical application gap of micro-governance mechanisms that enhance collaborative environments in the public sector. From a managerial perspective, it provides a deeper understanding of the micro-governance mechanisms necessary for collaboration, along with specific recommendations for the next stages of network maturity. Finally, from a social standpoint, the research identified that the application of micro-governance mechanisms in the fight against corruption resulted in financial gains of approximately 56 million reais during the study period. Mon, 11 Aug 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13849 2025-08-11T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13847 Decisões inteligentes em cidades complexas: integração de Machine Learning em sistemas de suporte à decisão Aranguez, Beatrice In contemporary cities, urban logistics represents a critical challenge due to the growing demand for rapid deliveries, traffic congestion, and increasing pressure for sustainable practices. This environment reveals fragmented data, lack of standardization across available databases, and limited digital maturity within public institutions. At the same time, Machine Learning (ML) techniques provide new possibilities for transforming dispersed information into actionable knowledge, although a considerable gap remains between technical potential and practical implementation in urban management. Within this context, the research aimed to develop a theoretical framework that integrates ML into Decision Support Systems (DSS), with the purpose of supporting public managers in decision-making processes related to urban logistics. The study adopted the Design Science Research (DSR) methodology, combining systematic literature review, in-depth interviews, a structured questionnaire, and validation interviews. Ten specialists from the fields of Artificial Intelligence, innovation, and public management participated in the research, enabling triangulated analysis between qualitative and quantitative data. The findings demonstrated the feasibility of an eight-stage cyclical model designed to transform urban data into well-founded decisions. The study also identified institutional barriers, digital maturity requirements, and strategies for bridging data, algorithms, and management practices, reinforcing the practical applicability of the model to the public sector. The framework contributes to the literature by articulating technical, institutional, and operational dimensions of urban logistics, offering a consistent and adaptable conceptual basis. From a practical perspective, it provides clear guidelines for public managers facing fragmented data and the urgency for more agile and evidence-based decisions. As limitations, the research highlights the absence of real-world testing and the restricted sample size, opening opportunities for further studies in different institutional and territorial contexts. Wed, 24 Sep 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13847 2025-09-24T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13763 Saúde suplementar em disputa: análise da dinâmica institucional do mercado de planos de saúde Shimomukay, Roseane The Brazilian supplementary healthcare sector constitutes a contested field, characterized by tensions between economic, social, and political interests. This study, grounded in institutional theory, seeks to understand the dynamics of legitimacy in this market by analyzing its historical trajectory, current structure, and emerging institutional logics. The research identifies three predominant institutional logics — the market logic, the social rights logic, and the state logic — that influence the practices and decisions of sector actors. The findings indicate that the sector's legitimacy is continuously challenged by factors such as the perception of excessive profit-driven focus, the intense growth of judicialization, and questions regarding the effectiveness of ANS regulation. Attacks on the sector's legitimacy undermine trust among stakeholders, requiring strategies that reconcile regulatory pressures, social demands, and ethical practices to sustain the market's normative, cognitive, and regulatory legitimacy. Strategies focused on transparency and consumer education are highlighted as essential for strengthening market trust and promoting greater balance. The theoretical contribution of this study lies in its understanding of the dynamics of legitimation and delegitimation in a contested market influenced by multiple institutional logics and marked by strong regulatory presence. The practical contribution lies in providing insights for the development of institutional and discursive strategies that reinforce the sector’s legitimacy through proposals to mitigate the attacks promoted by identified narratives. Finally, the study of the supplementary healthcare market can support public policies by revealing different perspectives and discourses within the debate. Sat, 22 Feb 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13763 2025-02-22T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13762 Pipeline de liderança como estratégia para cooperativas agropecuárias: oportunidades e limitações Ferreira, Ricardo Ertel This research investigates the applicability of the Leadership Pipeline in an agricultural cooperative, analyzing its opportunities and limitations. The Pipeline model structures leadership development into seven progressive levels, based on professional values, time management, and specific skills. However, the organizational structure and cooperative culture, characterized by shared governance, decentralized decision-making, and strong collaboration, may present different implications for its implementation compared to conventional organizations. Through qualitative interviews with leaders from a large agricultural cooperative and another that already adopts the Pipeline model, the study sought to understand their perceptions regarding their leadership journey and development. The results indicate that, although the model serves as an effective strategy for leadership development and management, its implementation faces challenges such as the lack of a formal succession process, the need for a strategic HR approach, and the involvement of senior leadership. The direct participation of the board in leadership development emerged as a crucial factor for the model’s success. Additionally, discrepancies between leaders' perceptions and organizational reality were identified, emphasizing the importance of structured career progression processes. The study recommends continuous training, talent management enhancement, and stronger HR alignment with organizational strategy, ensuring systematic leadership development while respecting the cooperative culture. Thus, this research contributes to the discussion on management professionalization, governance strengthening, and the long-term sustainability of agricultural cooperatives. Tue, 29 Apr 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13762 2025-04-29T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13761 Inovação aberta através de ecossistema de startups: um framework para o cooperativismo agropecuário Buzatti, Maicon Rodrigo The research proposal explores the concept of open innovation within the context of agricultural cooperativism, highlighting the role of startup ecosystems as catalysts for innovation and technological development. In a scenario where innovation is vital for sustainability and competitiveness, the study proposes a framework for agricultural cooperatives that integrates open innovation practices and collaboration with startups, aiming to improve efficiency, productivity, and the adaptability of cooperatives to market challenges.With an emphasis on cooperative dynamics and the creation of shared value, the work analyzes how cooperatives can benefit from establishing strategic partnerships with startups, leveraging the innovation potential and agility of these companies to address specific issues in the agricultural sector. The research also examines how cooperatives can structure their operations to support open innovation, using the experiences of successful startup ecosystems in other sectors as a reference.Furthermore, the study considers the challenges and opportunities that arise when implementing open innovation practices in cooperatives, addressing issues such as governance, organizational culture, and intellectual property management. The dissertation suggests strategies for developing collaborative ecosystems that encourage the sharing of knowledge and resources, fostering an environment where cooperatives and startups can jointly develop innovative solutions.To strengthen the proposal, the research incorporates a detailed analysis of open innovation models applied to agribusiness, evaluating how these models can be adapted to the specific context of agricultural cooperatives. The study concludes with the presentation of a practical framework designed to serve as a reference for agricultural cooperatives interested in adopting open innovation practices, providing a structured guide to integrate startups and drive digital transformation in the sector.Thus, this dissertation not only introduces an innovative approach to cooperativism but also contributes a theoretical and practical framework focused on creating an open innovation model applicable to cooperatives, with the goal of strengthening the agricultural sector and adding value to the cooperative community. Fri, 04 Apr 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13761 2025-04-04T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13759 Governança em cooperativa agropecuária: um estudo sobre sucessão dos conselhos Bolzan, Jessyca Leon The training of successors should be understood as a strategic practice that highlights managerial responsibility and concern for the longevity of cooperative organizations. The absence of leadership prepared for continuity can have negative impacts on activities, compromising their growth and sustainable development. Therefore, this study aims to understand, from the perspective of the cooperative members, the factors that influence the succession of the boards of an agricultural cooperative in the state of Rio Grande do Sul. The research adopted a qualitative approach through a case study, using document analysis, focus group discussions, and observation as data collection techniques. The participant groups in the study were composed of 52 individuals, including board members, fiscal council members (both regular and alternate), cooperative members, former board members, and dependents, with varying profiles in terms of age, position, and length of association with the cooperative. The data were analyzed based on thematic categories, enabling an understanding of the main factors influencing succession, and data triangulation provided support for suggesting guidelines for the formalization of a succession program. The results show that the cooperative is already making efforts to train its members, recognizing the importance of qualified succession. The research revealed that the sense of belonging is the main motivation for participation in elected positions, while some barriers remain, such as unclear bylaws and the absence of objective criteria for certain processes. It is concluded that senior management and cooperative members are demonstrating increasing institutional maturity and engagement with internal improvements, which supports the development of an environment more prepared for board succession. The findings can inform corrective actions and strategies to improve governance within the cooperative. Mon, 28 Apr 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13759 2025-04-28T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13757 Desafios da legitimidade do mercado de leite em pó no Rio Grande do Sul Muratt, Gilnei da Silveira Powdered milk consumption in Brazil is influenced by economic, cultural, health and behavioral factors, making it a complex topic of analysis. This study investigated the challenges of legitimacy and the consumption dynamics of this product in Rio Grande do Sul, considering the elements that affect its acceptance. The research is justified by the importance of the sector in generating employment and income, in addition to the need for strategies to encourage consumption. The methodological approach adopted was qualitative and interpretative, allowing us to understand consumers' perceptions and behaviors in depth. The results showed that the preference for fresh milk is strongly linked to cultural factors. However, challenges such as the historical association of powdered milk with contexts of scarcity and the lack of knowledge about its nutritional benefits impact its acceptance in the Rio Grande do Sul market. Given this scenario, marketing and communication strategies are essential to increase the acceptance of powdered milk, including educational campaigns, packaging innovations and partnerships with opinion leaders. Furthermore, the historical reinterpretation of the product and its valorization as a practical and nutritious alternative can contribute to its legitimization. Therefore, strengthening the image of powdered milk, combined with a strategic approach, can consolidate it as a viable and advantageous option for consumers. Mon, 28 Apr 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13757 2025-04-28T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13756 Diagnóstico de gestão e governança das cooperativas agropecuárias: percepções e desafios da gestão Freitas, Evandro Leão de The study aimed to understand the perceptions of cooperative managers about the contributions of the implementation of the Cooperative Development Program (PDGC). Specifically, it sought to characterize the sociodemographic and professional profile of the subjects participating in the research; identify the professionals' perception regarding the applicability of the PDGC; verify the Governance structures used by the cooperatives. Methodologically, the study was defined as qualitative, descriptive, and as a research instrument, an online interview was applied to 08 managers with an adapted script. The interview script was adapted from the authors Bauer (2020) and Scott, 2023, composed of profile questions and open questions about the PDGC that allowed for a deeper exploration. The data were analyzed, coded and processed in Word. Content analysis was used for the analysis. The results indicated a predominance of females, which is a positive reflection of the space conquered by women in strategic and leadership positions within the organization. The ages range from 30 to 52 years old, which indicates a group of respondents in full professional maturity. Teams are at different levels of structuring, with structured teams, with responsibilities distributed across sectors of people management, processes, and environment, and are advanced in relation to the PDGC. A direct involvement of management and superintendence was also revealed, with a consolidated process area, which contributes to the maturity of management and use of the PDGC. Governance structures used by cooperatives. It was found that the governance of cooperatives is aligned with the extended traditional model, that is, it maintains the basic structure of the traditional model, composed of a general assembly, fiscal council, and administrative council, but incorporates an executive board. It is also suggested for future research comparisons between cooperatives in another sector, analyzing similarities and particularities in their governance models. Wed, 30 Apr 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13756 2025-04-30T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13755 Orquestração de recursos em ecossistemas digitais: um estudo de caso no agronegócio digital Boelter, Diego This study investigates resource orchestration in digital ecosystems, focusing on agribusiness, and explores how companies organize, combine, and leverage resources to generate competitive advantage. The research adopts a single case study of Orbia, a well-established digital platform in the agricultural sector, analyzing its resource orchestration mechanisms and value creation strategies. The theoretical framework is based on the Resource-Based View (VBR) and its evolution into Resource Orchestration, which emphasizes the strategic mobilization of internal and external assets to drive innovation and sustainability in digital ecosystems. The methodology is qualitative, employing document analysis and semi-structured interviews to capture the orchestration dynamics within Orbia. Data analysis is coded using the template analysis methodology. The results indicate that competitive advantage in digital ecosystems does not stem solely from possessing valuable resources but from the ability to efficiently manage and combine them in collaboration with strategic partners. The study highlights the central role of resource orchestration and cooperation among ecosystem actors, demonstrating that successful digital platforms operate through strategic interdependence among complementary companies. The contributions of this research are both theoretical and practical. Theoretically, the study reinforces the relevance of Resource Orchestration as an extension of VBR in digital environments. From a managerial perspective, it provides insights into how companies can structure their digital ecosystems to maximize value and competitiveness. The study presents some limitations, such as analyzing a single case, which may restrict the generalization of findings. As a suggestion for future research, it is recommended to explore multiple digital ecosystems across different sectors to broaden the understanding of resource orchestration strategies. Fri, 25 Apr 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13755 2025-04-25T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13754 Atuação da área de recursos humanos: uma avaliação sobre as possíveis contribuições para o alcance das metas organizacionais Santos, Cristina Lasch dos This study aims to analyze the contributions of the Human Resources (HR) department to the achievement of organizational goals in an agricultural cooperative. The research is based on the understanding that HR can play a strategic role by aligning people management practices with institutional objectives and cooperative principles. To this end, a literature review was conducted on the cooperative model, the fundamentals of people management, and the strategic roles of HR in the contemporary organizational context. The investigation adopted a quantitative approach and involved the application of a structured questionnaire to senior management and managers of an agricultural cooperative located in the northwest region of the state of Rio Grande do Sul, with the aim of capturing perceptions about the positioning of the HR department, its degree of alignment with organizational strategy, and its effectiveness in processes such as communication, talent development, and organizational culture. The results indicate that, although the HR area is recognized as important, there are still challenges to consolidating its role as a strategic agent. The study proposes improvements in people management practices and emphasizes the importance of integrating cooperative values into HR policies, fostering greater synergy between departments and contributing to the organization's sustainability. Wed, 30 Apr 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13754 2025-04-30T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13753 Estrutura de capital das cooperativas agropecuárias do Rio Grande do Sul: um estudo sob a perspectiva das decisões da gestão financeira Both, Carolina Considering the relevance of agricultural cooperatives for the socioeconomic development of Rio Grande do Sul, this study aims to analyze how capital structure indicators are used in the financial management decisions of these organizations. Based on classical capital structure theories, especially the Pecking Order Theory (POT) and the Trade-off Theory, the study adopts a qualitative and descriptive approach, based on a multiple case study involving four large agricultural cooperatives. Data collection was carried out through triangulation of sources, combining documentary analysis of the 2023 financial statements — to calculate indicators such as profitability, liquidity, solvency, and debt — and semi-structured interviews with financial managers, in order to capture perceptions and management practices. The data were analyzed through content analysis and integration of quantitative and qualitative information. The results demonstrate that financial indicators are central to the management of cooperatives, influencing decisions on debt, investments, and distribution of surpluses. It was observed that larger and more profitable cooperatives tend to adopt more conservative positions regarding the use of third-party capital, considering not only financial metrics, but also social and strategic aspects and meeting the needs of members. Risks such as default and seasonality directly impact financial decision-making. Among the practical recommendations, the following stand out: improving strategic financial planning, prudent debt management, multifactorial assessment of investment viability, continuous risk monitoring and strengthening the financial education of members. This study fills a gap in the literature by applying classical theories to the cooperative context of Rio Grande do Sul and offers relevant insights for managers and researchers seeking to understand and improve financial management in agricultural cooperatives. Wed, 09 Apr 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13753 2025-04-09T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13678 O flow e a recomendação do produto por meio de tecnologias digitais com realidade aumentada no setor do varejo digital Dornelles, Luis Antonio Lampert The possibility of experiencing a product in a virtual and customizable way grants AR tools the status of a strategic resource, creating immersive and interactive experiences. Companies aware of this impact increasingly invest in different ways to reach their target audience. In this context, this study aims to analyze changes in consumer behavior regarding product recommendation after the shopping experience. For this purpose, a survey was conducted to collect respondents' impressions following a simulated purchase of Ray-Ban glasses. . The sample was selected through non-probabilistic convenience sampling. To facilitate data collection, no specific respondent profile was required for interacting with the website or completing the questionnaire. The study population consisted of consumers aged between 15 and 67 years, located in Porto Alegre/RS and its metropolitan area. This group encompasses a broad diversity in terms of age, experience, and familiarity with AR-based shopping websites, totaling 245 respondents. A theoretical model was developed to identify the influence of flow in moderating the relationships established between interaction, engagement, and behavioral response – word of mouth. Structural Equation Modeling (SEM) was used as the analysis method to assess whether the customer's level of immersion altered these relationships. Through SEM, a positive relationship was confirmed between product vividness, user engagement, and interactivity, as well as their influence on product recommendation. On the other hand, the relationship between the need for touch (NFT), engagement, and interactivity, as well as flow moderation in these relationships, could not be confirmed. Despite the identified limitations, the results suggest that improving product vividness, along with the development of an intuitive and easy-to-use tool, enhances the user experience and helps maintain their motivation during the virtual shopping_journey. Mon, 14 Apr 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13678 2025-04-14T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13667 E-liderança: uma análise no contexto do ensino à distância Lemos, Bruna Comunello his study is based on the growing organizational digitalization and the need for adaptable leaders capable of developing skills in virtual environments. Through a single, exploratory case study in a Brazilian distance learning educational institution, the work identifies fundamental skills associated with effective e-leadership. Critical factors include clear and adaptable communication, trust between team members, and social interactions, even in predominantly virtual environments. In addition, empathy and flexibility emerge as indispensable elements for engagement and collaboration. The study uses the six e-competencies model by Roman et al (2019) to categorize and evaluate the practices of the e-leaders interviewed. The results identify the main skills of e-leaders, based on the Six E-Competencies model: communication, social interaction, change management, team building, technological mastery, and establishing trust, and reveal that transparency in communication, empathy, and flexibility are essential factors for team engagement. Organizational culture also plays a key role in how e-leaders promote connection, motivation, and innovation. The analysis also highlights the importance of occasional face-to-face meetings to strengthen interpersonal bonds and a sense of belonging. It is concluded that e-leadership is a dynamic process that requires adaptive strategies and a humanized approach to maximize team performance and foster an inclusive and productive digital environment. Thu, 24 Apr 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13667 2025-04-24T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13661 Mercado de tendências e futuros: linhas do tempo performativas Trieweiler, Kim Kevin Ludvig This project investigates how companies operating in the Brazilian trends and futures market produce performativity through the future images, market representations, and sociotechnical imaginaries they develop and disseminate, understood here as future statements. Starting from a historical analysis of the field of Futures Studies and the concept of market performativity, the research adopts a qualitative and interpretative approach, using a multiple case study to understand how these companies contribute to the production of market performativity. The study contributes to the advancement of Market Studies and Futures Studies by revealing three central processes in the production of performativity by these companies. First, hybridization and crosspollination, evidenced by the circulation of concepts, methods, and references between the market and academia, resulting in practices that move across different fields of knowledge; second, the inscription of future statements into practices, devices, and discourses, through the materialization of this knowledge, which then mediates the actions of both the companies themselves and their clients in the market; and finally, the stabilization of the unpredictable future, when future statements produced are treated as constative rather than performative knowledge, organizing past, present, and future in a stable way, reducing uncertainty and guiding actions in the present. Tue, 01 Apr 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13661 2025-04-01T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13614 Capacidade absortiva e desempenho organizacional: um estudo em MPMEs em alianças estratégicas Piazza, Monica This study seeks to analyze the relationship between absorptive capacity (AC) and the performance of small and medium sized enterprises (SMEs) which have strategic alliances. A quantitative study was conducted through a survey-type questionnaire applied to 116 SMEs in the Brazilian pharmaceutical retail sector. The data obtained were analyzed by SmartPLS® v. 4.0.8.6 software, using a structural model. The results showed that AC and the success of strategic alliances have a positive impact on the performance of SMEs. This evidence is relevant, in the globalized and competitive context in which SMEs are inserted, because both AC and the success of strategic alliances may be essential for this business sector to achieve sustainable competitive advantage. The empirical evidence revealed that the success of strategic alliances has a mediating effect on the relationship between AC and organizational performance. The study brings other findings regarding the influence of the size and age of SMEs by showing that both the size and age of SMEs did not influence the relationships proposed in the structural model of the research. Finally, the study provides information that may contribute to literature by expanding the findings on the importance of strategic alliances in the relationship between AC and performance of SMEs. Wed, 28 Feb 2024 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13614 2024-02-28T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13609 Logística de distribuição: um framework para a implementação de soluções satisfatórias na perspectiva do serviço ao cliente em cooperativas agroindustriais Oliveira, Luiz Felipe de The general objective of this work is to propose a framework to contribute to the effectiveness of customer service provided by agro-industrial cooperatives through satisfactory solutions in their distribution logistics. Distribution logistics and customer satisfaction are topics widely discussed in the literature; however, their specific application to the context of cooperatives remains little explored, giving relevance to the research, since there is no structure that relates customer requirements, competitive dimensions with theories and production systems. To carry out the study, the Design Science Research (DSR) methodology was used, which allows the construction of artifacts that interact with the real environment. Data collection involved different actors in the logistics chain who are managers of agro-industrial cooperatives, in order to understand the main difficulties and needs related to customer service in distribution logistics. In addition, as a validation step, the framework was submitted to validation by a focus group, composed of professors and experts, who provided contributions to the refinement of the model. The final artifact projects an approach based on the synergy between methods derived from theories and systems, including the Theory of Constraints (TOC), the Toyota Production System (TPS), Total Productive Maintenance (TPM) and World Class Manufacturing (WCM) with the aim of achieving customer satisfaction through the requirements desired by customers in distribution logistics. Among the main results found, the importance of structuring a model that integrates performance indicators and the SLA (Service Level Agreement) as a type of ‘agreement’ serving to externalize what the customer wants stands out. Finally, the development of the artifact offers a structure so that cooperative managers can achieve customer satisfaction and what needs to be considered to reach this specific objective through the use of satisfactory solutions. Fri, 14 Mar 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13609 2025-03-14T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13588 Tomada de decisões estratégicas de investimentos em novos negócios nas cooperativas agropecuárias do Rio Grande do Sul Spohr, Jorge Evandro Agricultural cooperatives play a fundamental role in the economic and social development of Rio Grande do Sul. Due to their unique characteristics, in which their members simultaneously act as owners, suppliers, clients, and collaborators, an important challenge emerges in making strategic decisions while adhering to cooperative principles. Over the past decades, many cooperatives have faced significant challenges or even ceased operations, while others have expanded exponentially and solidified their positions. In this context, this research analyzed the variables considered by cooperative managers when deciding on investments in new businesses. This study is based on the analysis of the three elements that form the strategy tripod: Industry-Based View, Resource-Based View, and Institution-Based View. The research approach aimed to understand how each component of the strategy tripod influences decision-making within cooperatives. Through a multiple-case study, interviews were conducted with the key managers of three cooperatives, all of whom possess decision-making power and experience in strategic investments within their organizations. Theoretically, the study contributed to demonstrating the integration of the three elements of the strategy tripod, highlighting the influence of each on investment decisions. The results indicate that decision-making is impacted by competitive forces, internal resources, and institutional factors. However, pressures arising from industry competition stand out as the most noticeable to managers. Based on these findings, the study proposed guidelines and recommendations to strengthen governance, optimize resource allocation, and reduce dependence on external factors, contributing to the stability, sustainable growth, and longevity of cooperatives. Wed, 19 Feb 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13588 2025-02-19T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13587 Ecossistema de inovação para contribuir com a sustentabilidade no cooperativismo agropecuário: uma proposta de framework Schwade, Darlan Eduardo From a competitive perspective, the integration of technology and innovation is the driving force for new opportunities in the cooperative ecosystem associated with agribusiness. Using the Design Science Research (DSR) methodology, this research proposed a framework to guide the combination of internal and external resources in the innovation ecosystem of agricultural cooperatives, with the aim of generating services capable of increasing the competitiveness of cooperatives. Based on the dynamics of innovation ecosystems and the complementarity of resources and skills, the research showed how these elements can promote additional and appropriate value and results that would not be achieved in isolation by the different actors involved. The results of the research showed how the ecosystem can integrate the innovation actions of the agricultural cooperative system and, through the logic of complementarity, promote sustainability, offering services capable of simultaneously meeting market demands and the internal demands of the cooperative system. The proposed framework reflects an integrated view of the ecosystem, organized into three interdependent subsystems. The innovation, research, technology and extension subsystem, positioned as the central core, has the role of integrating and coordinating the dynamics of the ecosystem, connecting with the internal subsystem (cooperatives and producers) and the external subsystem (market). This integration and interaction between the subsystems enables the exchange of resources and strategic capabilities, which in a complementary manner generate additional value through the services offered. These services are directed both to cooperative members and cooperatives, called S1 services, and to external actors, called S2 services, meeting their respective demands. In other words, transforming resources into services that, through innovation, drive economic growth. Competitiveness thus arises as a result of the effective use of resources, the capacity for adaptation and the expansion of knowledge, promoting an innovative and sustainable environment within the agricultural cooperative ecosystem. Tue, 25 Feb 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13587 2025-02-25T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13586 Análise das parcerias entre universidades e empresas privadas na promoção de ecossistemas de startups inovadoras no Tecnosinos Schumacher, Luciane CONTEXT: Partnerships between universities and private companies play a crucial role in fostering innovation and supporting startup ecosystems. This study focuses on the Tecnosinos technology park, located at the University of Vale do Rio dos Sinos (Unisinos), in São Leopoldo, Brazil, to examine how such partnerships can promote innovative startups. PROBLEM: While the reputation of Tecnosinos and its proximity to academia attract startups, these partnerships face challenges, including competition for talent, lack of interaction among stakeholders, and limited networking events. SOLUTION: The research uses qualitative methods, including case studies, semi-structured interviews with startup representatives, and analysis of related documents. It investigates the effectiveness of partnerships between universities and private companies in promoting innovation and entrepreneurship at Tecnosinos. PROPOSED METHOD: The study explores the experiences of different startups within Tecnosinos, focusing on their strategies, benefits, challenges, and the impact on innovation and business growth. The analysis also evaluates the integration between academia and industry to identify opportunities for improvement. RESULTS: The findings reveal that while startups appreciate the association with Tecnosinos and Unisinos for its credibility, they also report obstacles such as a lack of communication and limited collaboration. However, startups value the connection to academia and consider it beneficial for fostering innovation and enhancing business visibility. The study suggests that Tecnosinos aims to strengthen its position as a technology hub by expanding its physical facilities and creating additional spaces to foster collaboration. Wed, 08 Jan 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13586 2025-01-08T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13555 Customer lifetime value como direcionador da alocação de investimentos em novos clientes Rizzo, Guilherme Augusto In order to maximize the return on invested capital, companies must guide their marketing strategies by targeting and maintaining the best customers. Considering that customers are assets, and may have different profitability, the present study aimed to develop an analysis system to drive marketing resource allocation, based on Customer Lifetime Value, targeting the most profitable customer profiles and segments for a company that operates in a contractual configuration with continuous transactions. In this research, a company in the Brazilian energy sector was analyzed. The model used an econometric approach, in a model classified as a relationship model. For this model, there are two components, the first one is related to margin expansion, modeled by a linear regression model through the least squares method and the second one is related to customer retention, modeled by Cox proportional hazard model. The model was based in Venkatesan and Kumar (2004), Malthouse and Blattberg (2005), Gupta et al. (2006) and Donkers, Verhoef and Jong (2007). RStudio software was used for modeling and data statistical treatment. To develop the analysis system to drive marketing resource allocation the customer acquisition cost was considered, and the Prospect Lifetime Value metric was used. The results showed that there is a significant difference between the projected segments profitability of the company, allowing marketing resources to be directed towards a greater return. This works presents an implementation framework to drive a more efficient marketing resources allocation, supporting the importance of a different customer profiles portfolio, managing risk and return among the company segments. This research reinforces that analyzing and targeting different customer profiles and segments directly impacts Customer Lifetime Value, and consequently, Customer Equity, return on marketing investment and the value of the company. Tue, 31 Oct 2023 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13555 2023-10-31T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13554 Jornada do aluno de medicina em uma IES de Goiás: explorando as dimensões da qualidade e satisfação Santos, Fagner Silva dos Understanding the customer experience is a fundamental point for the development and management of services in all organizations, and higher education is no different. This case study aims to analyze the journey of a medical student at a higher education institution in Goiás, exploring the dimensions of quality and satisfaction. To carry out the research, extended focus groups were held, in addition to interviews with higher education course coordinators. Through these groups, the experience of academics was evaluated at the different points of contact that are covered during their journey in each of the cycles, seeking to understand how interactions happen, their experiences, perceptions about different aspects, quality of services, and how satisfaction is generated at different moments. As main results, we could observe that in each of the cycles students interact with various points of contact, during these stages, students have the opportunity to add knowledge, increase their experiences, evaluate the level of quality and satisfaction through of the resources offered by the IES, and by the partner institutions to carry out practical activities. With the study, it was possible to identify that academics positively evaluated the experiences during the course, disagreeing about the quality of resources in general, and highlighting aspects that can be developed to add greater satisfaction. Finally, each cycle presents unique aspects regarding quality and satisfaction, since during the journey the student goes through different points of contact as they evolve and go through the basic, clinical and internal cycles. Mon, 29 Apr 2024 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13554 2024-04-29T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13551 Agilidade de aprendizado: relação entre agilidade de aprendizado, inovação e ambiente organizacional em instituição do Sistema S Gamba, Lizandra Regina The accelerated business transformation process generates a growing need for updating and creating new knowledge, where the ability to learn quickly is crucial for the success of management, promoting learning agility as a key construct for success in organizations. This dissertation is part of the field of learning agility studies and its objective is to understand the relationship between learning agility, innovation and the organizational environment in an Educational Institution of the Sistema S. For this purpose, a mixed-method research was conducted, using quantitative research, focus groups and document analysis. The research was conducted with 80 leaders and used data from the Institution's management system to analyze the organizational climate and culture. The results demonstrate that the organizational environment, in terms of climate and culture, is related to learning agility, and that environment that are perceived as more competitive and humanized have a greater potential to contribute to the development of learning agility among the leaders of the Institution studied. Mon, 09 Dec 2024 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13551 2024-12-09T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13550 Responsabilidade social corporativa em tempo de crise: como as iniciativas responsáveis no período pandêmico contribuíram com a marca? Santos, Jakson Brayan The various social challenges have made consumers more demanding regarding the products and services they consume, requiring companies to act in a socially and responsible manner. As a result, companies have been striving to develop Corporate Social Responsibility (CSR) strategies to meet the new demands of consumers and stand out in the competitive market. However, many studies have shown that when companies undertake CSR initiatives, they can influence consumers' perception and purchase intention, with such initiatives having an even greater effect in times of crisis, such as the COVID-19 pandemic. Therefore, this research aimed to analyze how responsible initiatives during the pandemic period contributed to the brand. For this purpose, a sample of 425 respondents was collected and analyzed using Structural Equation Modeling. The results indicated that the economic dimension of CSR had a significant effect on brand aspects. This finding suggests that during times of crisis, such as the COVID-19 pandemic, consumers are more concerned with immediate issues and seek to mitigate the risks associated with the scarcity of essential resources for subsistence during a crisis. Tue, 04 Apr 2023 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13550 2023-04-04T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13549 Uma análise sobre a atuação de microempresas locais em marketplaces de plataformas digitais Zapp, Jacqueline dos Santos The technological advances driven by the digital transformation of recent decades have profoundly altered the relationship between customers and companies. One of the central aspects of this new scenario is the sale of products and services through marketplaces, a form of virtual shopping mall. Made possible by digital platforms, marketplaces play the role of intermediaries between buyers and sellers, transforming consumer behavior. Micro-enterprises make up a significant proportion of sellers on marketplaces. In this context, the general objective of this study is to analyze how marketplaces favor or limit the performance of local micro-enterprises, bringing to light factors that may or may not influence their success. The methodology adopted was a multiple case study involving 11 micro-enterprises in the retail sector operating in different marketplaces. The data collected reveals the business models practiced by the companies, the profile of their entrepreneurs, as well as the internal and external factors that affect their growth. The results obtained indicate that marketplaces can be key players in bringing micro-enterprises into the digital market, contributing to their expansion; although they may face challenges related to the lack of internal structure and technical knowledge needed to operate in the digital environment, even when they already have some experience in the traditional physical market. Finally, the study points to opportunities that could be strategic if better exploited by managers or owners of micro-enterprises who wish to operate sustainably and competitively in these markets, promoting growth that is selective to the demands of the digital market. Wed, 27 Nov 2024 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13549 2024-11-27T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13548 Proposta de valor para produtos de cooperativas agropecuárias de leite: um framework para legitimação de mercado Tassotti, Marcos Vinicius Barbosa The main objective of this study is to propose a framework of marketing strategies to support the legitimization of the value proposition of dairy cooperative products in Rio Grande do Sul. Although legitimization and value proposition are topics with significant existing literature, the specific focus of this study remains underexplored, which highlights the relevance of this research. To achieve this, the Design Science Research (DSR) methodology was applied, as it allows for the creation of artifacts that interact with the real world and proved to be appropriate for the proposed objective. Data collection involved various stakeholders in the value chain, including cooperative employees responsible for managing the value proposition, sales representatives who connect the cooperative to the market, and customers, who are ultimately responsible for generating value. Additionally, as part of the validation process, the framework was evaluated by a panel of experts composed of a Ph.D. professor and a sales representative with extensive experience in the dairy industry. Among the main findings, the importance of clearly communicating symbolic and emotional values stood out, as these values, when well understood by consumers, can become decisive in purchase decisions. The framework proposes an integrated value proposition through a system in which cooperatives remain focused on communicating their values through economic and functional attributes, while larger entities, such as associations and representative industry organizations, focus their efforts on building a unified image of cooperativism at the national level. This communication should prioritize symbolic and emotional values, which have the potential to directly impact the legitimation of cooperativism as a differentiating element for cooperative products in the Brazilian dairy market. Thu, 16 Jan 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13548 2025-01-16T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13546 Certificações voluntárias halal e kosher como estratégia de crescimento em cooperativas de leite da região sul do Brasil: desafios e oportunidades Loro, Jaqueline The study analyzed the challenges and opportunities associated with implementing voluntary Halal and Kosher certifications as a growth strategy for milk and dairy production cooperatives in the southern region of Brazil. The research, which was qualitative and exploratory in nature, involved interviews with professionals experienced in the certification implementation process, including cooperative managers, specialists in mandatory requirements, and market development specialists. As a result, the study provided a better understanding of the challenges faced, such as input traceability, cross-contamination, employee training, audit costs, and competition with international prices. The main opportunities associated with these certifications were also identified, including access to strategic markets (such as Arab countries, Israel, and the USA), strengthening brand positioning in terms of quality, and the possibility of serving specific niches. In addition to broadening the understanding of the topic, the research produced a set of good practices for implementing certifications, consisting of five pillars: diagnosing the management system and processes, process management, training, infrastructure and quality control, and market relations. These pillars aim to assist cooperatives in the certification process. The research focused on the analysis of two cooperatives, suggesting an expanded scope by including private companies in future studies, examining consumer perceptions of the value of certifications, and evaluating the implementation and impact of the suggested good practices. The study highlights these certifications as innovation-driven strategies for market development and for meeting the demands of diverse audiences. Wed, 08 Jan 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13546 2025-01-08T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13544 Auto-organização em um time scrum: uma compreensão a luz do paradigma sistêmico-complexo Brose, Whillian Duarte Self-organization of project teams is one of the six characteristics identified by Takeuchi; Nonaka (1986) that gives companies flexibility and speed in the development of products and solutions. Schwaber (1997) incorporated this characteristic when creating a new approach to software development process which he called Scrum, being currently one of the most used agile methods in the world according to CollabNet VersionOne (2019). According to Heylighen (2002), Self-Organization arose from many different scientific fields such as physics, chemistry, biology, cybernetics and is directly related to Complexity Theory and Systemic Thinking, with exponents Edgar Morin and Fritjof Capra respectively, giving rise to the Systemic-Complex Paradigm. This study aimed to understand the Self-Organization in a Scrum Team, in the light of the Systemic-Complex Paradigm, based on the principles of recursion, hologramaticity and dialogic proposed by Morin. A qualitative methodological approach was used, through action-research, in a team that used the Scrum proposed in Scrum Guide by Schwaber; Sutherland (2020) in a large Information Technology company. As a result, the relationships of the people were analyzed and the influence of the Environment (external to the team) was understood, considering the complexities and actors involved, of the Whole (team) with the creation of Systemic Maps and Computational Modeling of Scrum and the Self-Organization, and of the Parts (team members), where 31 factors were found that influence the Self-Organization of the members of the Scrum Team. From this, the relationship of Scrum with the Systemic-Complex Paradigm was established and opportunities for improvement in the Self-Organization process of a team using Scrum in software development were identified. Fri, 19 Mar 2021 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13544 2021-03-19T00:00:00Z