http://repositorio.jesuita.org.br/handle/UNISINOS/9984 Moda Wed, 15 Apr 2026 12:47:52 GMT 2026-04-15T12:47:52Z http://repositorio.jesuita.org.br/handle/UNISINOS/13092 O papel do femvertising na criação de produto e coleção de moda para a marca Decade Studio Ponzi, Rafaela Godoy The proposed work starts from cultural changes and how they influence communication. The study aims to briefly discuss the female representation within femvertising, an alternative marketing tool, drawing a parallel between communication and the fashion system. In doing so, we seek to identify how the interaction between customers and jeans brands specialized in jeans occurs, emphasizing representativeness as a key pillar of communication, aiming for an authentic representation of real women. Therefore, the general objective is to create and produce a collection following the model of Decade Studio, a brand that has a unique modeling system and aims for the inclusion of real women in its communications, through an analysis of the brand, its communication, and the potential Brazilian consumer audience. Thu, 29 Jun 2023 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13092 2023-06-29T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13091 Aplicação da tecnologia CAD 3D para o desenvolvimento de uma coleção de moda modular customizável Palma, Marina Klaus The use of 3D digital tools for garment construction has grown in the fashion industry recently. Pattern construction is the stage during the development of a fashion collection where ideas take shape and 3D digital tools dedicated to the fashion industry intend to help materialize these ideas. Given this, this study aims to investigate how 3D modeling programs can help in the construction of a customizable modular product. For that, researches were carried out on the basic knowledge necessary for the construction of a garment, what are the main 3D programs available for garment construction right now, and how they work, lastly, we sought to understand what are the concepts related to clothing customization. The research is complemented with a study on the Brazilian shoe brand Melissa, in order to achieve the general objective of this study: the development of a customizable and modular fashion project that uses the 3D program, CLO 3D, for the brand Melissa. Thu, 29 Jun 2023 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13091 2023-06-29T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13090 Cultura LGBTQIA+ sob holofotes: transgredindo os parâmetros de dualidade de gênero na moda Lopes, Guilherme Ferreira The 20th century was marked by significant social movements such as feminism, hippie, punk, and LGBTQIA+, stimulating changes of behaviors and relationships and directly impacting clothing fashion. This led to the breaking of previously accepted parameters, such as the categorization of clothing by male and female gender. These transformations are driven by the adherence of groups with representation and media expression, as seen with national and international artists. In this context, this research aimed to conduct a basic study on how LGBTQIA+ culture contributes to the deconstruction of gender duality parameters in clothing fashion. The specific objectives were defined to carry out a bibliographic review of the trajectory of men's and women's fashion in the 20th and 21st centuries, contextualizing the LGBTQIA+ population in this scenario as agents who absorb and reflect the impacts of these fashion transformations. It evaluated how representatives of LGBTQIA+ culture contribute to the deconstruction of gender duality parameters in fashion, ultimately resulting in the creation of a collection inspired by this influence and proposing new parameters for fashion. The methodology used was descriptive qualitative, based on a bibliographic and documentary review, culminating in the application of the collection project development. Upon completing this work, it can be observed that fashion undergoes periodic transformations generated by social and cultural movements, seeking to express society's characteristics. Currently, there is a trend towards the development of a more democratic fashion that is free from labels and unfounded prejudices. The final result was the creation of an innovative fashion collection that transcends gender duality, allowing the presented clothes to be worn by anyone who feels affinity with the concept and the developed looks. Tue, 27 Jun 2023 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13090 2023-06-27T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13089 A moda entre a arte e o design: do gesto aos processos de projetação Taraciuk, Yuri Rezende This research examines the place of Fashion between the fields of art and design, to propose an original design practice based on the relationships between these three areas. Through a critical analysis of the Fashion system and the place of its discourse in contemporary society, intrinsically linked to the hegemonic socio economic logic, we developed a creative method that takes its inspiration in the Dada movement and, in particular, the work of Marcel Duchamp. Under the influence of Dada, strategic design tools were reinterpreted for the execution of this project, materialized in the form of a fashion collection, but which focuses on the design process itself, or, as we also call it, the gesture. Understood as a practice that exceeds the verbal and the writing language, the gesture is the productivity before the constituted sign, which helps us to contemplate a displacement from the product for the production of meaning, realized by the designer, presented here both as the one who projects, as well as the one who reads the message. In this way, the design process developed in this work seeks to oppose traditional fashion design methods, placing chance and absurdity as a means to break with such models and, consequently, with the social values they convey. Thu, 23 Jun 2022 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13089 2022-06-23T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13088 Moda e memória: a importância da indumentária na manutenção da história da Armênia pós-genocídio de 1915 Topalián, Mikaela The present work approaches fashion as a memory maintenance mechanism, approaching the historical erasure of Armenian culture from the 1915 Armenian Genocide. The objective of this research is to develop a fashion collection that rescues elements of traditional Armenian clothing. For this, research was carried out on the functioning of memory and history, the development of the events that shaped the massacre and, finally, an analysis of the elements that make up traditional Armenian clothing, posthumously applied to the created collection. Furthermore, the study proposes to answer this problem: How can fashion contribute to a review of cultures historically erased from the Eurocentric narrative, using the 1915 Armenian Genocide episode as a reference? The general objective of this work is to develop a fashion project based on the understanding of the use of clothing as a vehicle for self-assertion of cultures erased by Eurocentric history. In this sense, the project seeks to review the elements of Armenian clothing prior to the 1915 genocide as a tool for historical appreciation. Wed, 22 Jun 2022 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13088 2022-06-22T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13087 Neodandismo: manifestações contemporâneas na moda masculina Borges, Vinícius Medeiros The neo-dandy style has its origins in the dandy style, which emerged in the 19th century through the figure of Beau Brummel. In this research, we will discuss how dandyism evolved, reinvented itself, and emerged into what we can consider, in this scope, the neo-dandy. Dandies emerged linked to the cult of the exceptional, valuing perfection in wear and sophistication in the way of life. Neo-dandyism, or contemporary dandyism, appears as an enhancement of the dandy characteristics in the present time. Thus, it is necessary to study the movement's origins for a better understanding of its relevance in contemporary menswear. In both cases, the focal point of men’s garments is the suit: the most attractive pieces are tailor-made, and those considered neo-dandies intend to stand out through their clothing. It is important to emphasize, however, that both forms of dandyism are not only limited to tailoring. They are lifestyles that can be defined by a daring behavior, which goes beyond physical appearance is their ethos. Thinking about these audiences and their needs, this research aimed to create the menswear brand Vanini, which seeks to develop collections for the modern man, with inspirations linked to design, art and architecture. Wed, 08 Dec 2021 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13087 2021-12-08T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13086 A moda e o made in Italy: contribuições da moda italiana dos anos 1960 e 1970 para o cenário da moda contemporânea Balbi, Valentina da Silva L’industria della moda italiana è attualmente uno dei cardini del mercato internazionale per quanto riguarda qualità e raffinatezza. Il marchio Made in Italy è riconosciuto a livello mondiale per indicare i migliori prodotti sul mercato, caratterizzati innanzitutto dal lavoro artigianale, dall'altissimo livello dei prodotti e dalla grande conoscenza e qualità del lavoro che distinguono il settore tessile. L’investimento italiano nella qualità della produzione e nell’espansione del proprio mercato di moda fu essenziale affinché l’Italia diventasse un punto di riferimento per l’eccellenza e il lusso nell'industria contemporanea. Durante gli anni ‘60 e ‘70 ci fu una crescita esponenziale dell’importanza della moda italiana in ambito internazionale attraverso la promozione nei canali più vari, dalle sfilate alle produzioni cinematografiche Hollywoodiane, nonché la creazione di un vero stile di vita chiamato “La Dolce Vita”. L’Italia è la patria di diversi marchi riconosciuti mondialmente che si affermarono nel mercato grazie agli standard di qualità ed eccellenza che il marchio Made in Italy porta con sé. Analizziamo dunque i contributi del Made in Italy nel settore della moda contemporanea e osserviamo come, dal punto di vista del mercato, il brand abbia trasformato l’Italia in una delle più grandi potenze del mondo della moda e abbia alzato lo standard della qualità produttiva nel mercato, facendo si che i prodotti artigianali acquistasse sempre più valore, così come la qualità dei prodotti. Nelle sfilate, notiamo come marchi tali quali Armani, Versace e Roberto Cavalli crearono vere tendenze esistenti ancora oggi. Tra i diversi marchi studiati, è stata scelta la Gucci come caso di studio per quanto riguarda la costruzione del concetto di “collezione di moda”, in esso sono rappresentate le quattro fasi fondamentali del marchio, ognuna guidata da un direttore creativo, in base al comportamento in relazione al brand Made in Italy negli anni e con elementi molto rappresentativi degli anni ‘60 e ‘70. Come risultato finale, si approfondisce il tema dello sviluppo della collezione e dei look finali, nonché un documentario prodotto che racconta il processo della produzione di una collezione. Thu, 25 Nov 2021 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13086 2021-11-25T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13085 Jimi Hendrix: além da roupa Ceratti, Renata Denicol This work aims to study the meanings behind the stage costume adopted by musician Jimi Hendrix in the 1960s. For this, the main cultural movements that occurred in the period were analyzed and, in some way, contributed to the construction of the Jimi persona on stage. Thus, it sought to demonstrate possible impacts that the environment causes on the choices made by the musician, although the musician was verbally positioned in a neutral way, oblivious to the various manifestations that permeated the culture in which he was inserted, as will be verified during the work. It should be emphasized, however, that this is a basic and exploratory research that does not intend or presumpt to explore in detail the choices of the musician, but rather to bring to the fore relevant information that contributes to the understanding of this universe that means to dress. Thus, we sought to analyze the connections between Jimi Hendrix's clothing and the 1960s, the meaning behind his choices in order to create a fashion brand capable of transmitting the main values brought by the musician with his stage costume, reflected in a clothing collection project for the same. Wed, 08 Dec 2021 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13085 2021-12-08T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/11586 Conexões entre a moda atemporal e o consumo consciente na construção da marca Tezzo Pasqualini, Jéssica Perazzo Ferreira This work addresses the theme of fashion's timelessness. The objective of this research is to develop a timeless women's fashion brand, offering quality fashion, with a cause and without a defined season, enabling the expression of individuality outside mass consumption. For this it was necessary to gather information and study the history of fashion until reaching mass consumption in the digital age that ended up transforming the social role of fashion into a commercial and ephemeral role. And how such factors drove consumers to look for products with greater differentiation, timelessness, and sustainability. Still, the study proposes to answer this problem: How is it possible to create a timeless brand proposal, leaving mass consumption, delivering fashion that tells a story, considering the preservation of time and being a source of consumption with cause? The general objective of this work is to develop a timeless women's fashion collection, aimed at the conscious consumption segment, offering quality fashion without a defined season, enabling the expression of individuality. Thu, 01 Jul 2021 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/11586 2021-07-01T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/11585 Moda, história e política: a moda como meio de legitimação da causa LGBTQ, usando como referencial a naturalidade da homossexualidade na Grécia antiga. Alves, Jean Matheus Dias do Nascimento This study aims to discuss and highlight the role of the LGBTQ community as a promoter of causes and values for fashion, from a historical perspective of homosexuality in ancient Greece and its legitimacy for the Hellenic people. Homosexuality has not always been marginalized as it is today, the Occident has gone through many changes. Many values have been transformed, others have been lost, and there are those that have been destroyed. Deepening in Greek aesthetic values, understanding pederasty, getting to know the body of the Hellenic citizen, their vanities, jewelry and unveiling desire and sex through Greek clothing, we will reach post-modernity and activist agendas around the LGBTQ community. Thus, from a fashion point of view and perspective, this work will discuss about gay activism, bringing a dialogue about the power of fashion as a communicator and social driver of values and will promote a fashion collection that, through its pieces ,bring a reflection about the central social problem, which is homophobia. Tue, 29 Jun 2021 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/11585 2021-06-29T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/11584 Sistema produto - serviço como estratégia para o varejo de moda Selau, Bruna Scaratti The present study intends to do a comparison on the methodological processes used in strategic design and fashion and arises from the following research question: is it is possible to use the product-service system as a strategy in fashion retail? To answer this question, this research monograph intends, as a general objective, to develop a proposition for a fashion retail process using product system as strategy, and, as for the specific objectives, to: a) understand the fashion retail context; b) analyze the methodological fundaments of fashion design; c) comprehend the methodological fundaments of strategic design; d) identify and analyze a fashion retail brand for an application of the process developed in this research; e) understand the universe of the public that interacts with the brand; f) apply the developed process to the chosen brand, presenting a product-service fashion system as a result; g) validate the process and final result with the chosen company. As for the methodology used, this is a research of applied, exploratory nature, and of a quantitative approach. The approach method is inductive. As for the procedures, it is a bibliographic research and a case study. The techniques used for the data collection were bibliographic research, interviews, and focus group, which was used to validate the proposal for the process. Through the gathered information, it was possible to comprehend the methodological processes used in strategic design and fashion, as well as the necessities of fashion retail professionals, and, as a result, propose a development process for a product-service system for fashion retail and develop this product-service system based on the proposed process, and, additionally, validate it with a retail company. Wed, 30 Jun 2021 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/11584 2021-06-30T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/11583 Moda praia e cocriação: o prosumer como facilitador na criação de uma marca de moda Tedesco, Valentina de Abreu The work takes as starting point the evolution of beach wear and how Brazil became a phenomenon in the fashion segment. It seeks to understand the changes caused by the media technological advancements aiming comprehend how consumers switched from passive to active. Therefore , the research topic seeks to verify what is the real importance of prosumer as coproductor of contentes and products along a fashion brand, searching to be able to build a beach and ‘after beach’ wear fashion brand. Moreover, this study intend to respond the problem: how prosumer and their behavior could contribute to development of a fashion brand. The general object of this work is to create a fashion brand of beach wear and ‘after beach wear’, to develop a collection and to plan all the communication, being the prosumer part of the process. Tue, 08 Dec 2020 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/11583 2020-12-08T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/11582 Mulheres jacobitas e silêncios da história: a revolta de 1745 e roupas femininas desafiantes Zimmer, Marina Pellanda This paper proposes to explore an aspect of History of Women, previously silenced by traditional historiography and, at the same time, understand how Fashion is relevant in Society behavior and beliefs. Scottish jacobite women from the 1745 uprising were silenced by History for a very long time, and just recently began to be studied. This research study those women, the clothes they wore and how that demonstrated their strong connection with their culture. Scottish indumentary and its History also have an important role in this research. Furthermore, the fashion brand Alexander McQueen is analyzed, and its history reviewed, serving as a parameter for a Fashion Collection, given its connection with the approached subjects. A combination between the Inductive and Dialectic Methods has been used as scientific method. The development of the Fashion Collection was undertaking using the concepts of Strategic Design. This study sought to draw a panorama about revolutionary Scottish women of the period, despite significant gaps in the literature about this theme, thus contributing to Women History. Wed, 09 Dec 2020 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/11582 2020-12-09T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/11581 Moda nascida póstuma: os modos simbólicos da roupa que não existe Winck, Lucas Bitencourt da Costa This work proposes a discussion about the symbolic relations of fashion and the modes acquired by it in postmodernity, understanding the sociocultural developments that incline fashion towards a posthumous conformation. For this, an analysis of the symbolic antecedents of clothing takes place, tracing the act of dressing to reach the end, to the possible echoes of postmodernity, such as, for exemple, the society of the spectacle, resulting in a questioning about the insufficiency of the phenomenon, which suggest a possible death, followed by a possible later existence, a fashion that is born posthumously. The final objective of this work is the development of a non-collection, inspired by Martin Margiela's enigmatic modus operandi and by the spectral notions of the postmodern moment. Tue, 08 Dec 2020 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/11581 2020-12-08T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/11579 Diálogos entre arte e moda: a apropriação da performance como potência crítica e transformadora na Moda Silveira, Lara Souza e Silva Amaro da This work examines the process of flexibilization of the borders between the fields of art and fashion, through their collaborations in the course of history. More specifically, it seeks to recognize the ways in which fashion appropriates the principles of Performance as a hybrid and political language in the production of shows that accompany fashion collections. The study initially presents a contextualization of artistic movements, in modernity and post-modernity, highlighting the disciplinary contaminations that have occurred. Furthermore, it brings a historical-conceptual approach about Performance, notably identifying the role of the costume and the political dimension of the ephemeral character of the event, based on the analysis of performative creations by Marina Abramovic, Carolee Schneeman, Francis Alÿs and Anthea Hamilton. Next, the study contemplates the analysis of seven fashion shows, by the creators Kanye West, Gareth Pugh, Thom Browne, Ronaldo Fraga, Alexander McQueen, Hussein Chalayan and Jum Nakao seeking to identify the performative power of the models' actions, the scenery, the light, the soundtrack, etc. Thus highlighting the critical political power that is added to the collections of clothing. The research carried out contributed significant elements to the foundation of the fashion brand Huile sur Toile, its first collection and its presentation format. Thu, 10 Dec 2020 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/11579 2020-12-10T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/11578 Operações sinestésicas: uma investigação em torno das possibilidades de criação de moda a partir de sons Michalski, Stella Rosa This is an exploratory work that aims to trace possible relationships between the listening of sound - the world of sound - and fashion production. At its heart, fashion has an anthropological bias, that considered, fashion analyzes human behavioral repetitions, sets of tastes and conduct that are repeated in certain social groups. In a contemporary society dominated by image, it is known that identities and tastes are affected by this. Through this study, I propose a type of provocation to this hegemony, specifically cutting out the influence of the sense of sound on the image: in what ways can we produce images (and, based on that, fashion) from sounds? I want to understand the possible ways of turning sound into an image. To do so, I study the question of the domain of image and visual sense in contemporary society: the notion of synesthesia and its sensitive connections (synesthesia comes from the Greek, junction of senses”) and I build case studies on these 'detachments': one based on the visual arts, another based on music and a third based on fashion. From the knowledge generated, I withdraw values - according to the logic of Strategic Design - to the design of a fashion collection and its product system. At the end, I build reflective analysis on the set of procedures generated, with a view to its use in the sequence of processes. Tue, 07 Jul 2020 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/11578 2020-07-07T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/11577 O chapéu como protagonista: uma proposta de sistema produto com foco em chapelaria Goldim, Samanta dos Santos This monograph talks about the history of the hat, from its emergence to its evolution over the years, with the main objective of identify the moment when the accessory fell out of use and bring it as a protagonist in a fashion collection. To achieve this goal, were considered the following specific objectives: (I) identify the origin of the hat and analyze its evolution throughout history; (II) analyze the changes in society's consumption behavior throughout the history of fashion, identifying the moment when the hat as an accessory fell into disuse; (III) develop scenarios based on strategic design tools for the positioning of headgear today; (IV) create a contemporary headwear brand; and (V) design a fashion product system, bringing the hat as protagonist. It is a bibliographical and qualitative research, with exploratory character. The data collection techniques used were bibliographic research and interview with two renowned professionals in the area of headgear and costumes. From the information obtained, it was possible to create future scenarios and analyze competing brands. A brand proposal was developed focused on the headgear, as well as its product/service system. The collection consists on ten models of hats inspired by the fauna and flora of Brazil. It is believed that this work may contribute to both the fashion market, the widespread use of the hat and the academic area, since there are not many references on the subject. Tue, 03 Dec 2019 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/11577 2019-12-03T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/11575 A apropriação do instagram pela balenciaga como estratégia na construção da imagem conceitual da marca Noal, Nicolas Machado The present study has as general objective of this research, the creation of a collection for the Balenciaga brand and the planning of its communication through a conceptual imagery in Instagram. Based on the digital context, where technological advances influence the way brands communicate with their consumers, we will understand how these connections between digital marketing and fashion occur and how fashion communicates in these contexts which constantly changes. Therefore, we study how brands use social media to achieve more assertive communication that is related to the desires of increasingly empowered consumers, deepening our studies on Instagram media and its close relationship with the idea that identity perception of a brand is linked to its image, which becomes evident through its communication in the digital field. In this sense, a qualitative study of the Balenciaga brand was conducted to gather data in order to understand how the brand communicates and behaves in the digital environment through Instagram social media. Fri, 06 Dec 2019 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/11575 2019-12-06T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/11573 Moda em desconstrução pela arte Stürmer, Marieli Patta The present work aims to analyze the contemporary fashion as an expression of art, from the conceptual and avant garde creation of the Japanese stylist Rei Kawakubo. From the research in the specialized bibliography and observation of the exhibition held by the curatorship of the Metropolitan Museum of New York, which presented to the public in 2017 the work of this creator, this project seeks to analyze her work as artistic expression, as well as understand the relationship between art and contemporary fashion, through the vision of its creator. As an inspiration for the creation of the fashion collection that conveys the concepts of the brand idealized by this stylist, aspects of the wabi sabi and its origins in the tea ceremony were brought as a way to translate the aesthetics that guides her creations for the target audience. Tue, 03 Dec 2019 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/11573 2019-12-03T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/11572 Moda, arte e sustentabilidade: processos éticos através do design de superfície Tôrres, Marcela de Bettio This final paper addresses pertinent issues in relation to the current contemporary context, considering the impacts generated by the fashion industry, and pointing to the dimensions of sustainability. Identifying the most environmentally friendly socially fair raw materials and processes that can be applied in fashion, as well as identifying local suppliers who contribute to this work. This project proposes, through surface design, the resumption of manual stamping processes, and an artistic character is verified, making possible a relation between fashion, art and sustainability. In addition to the local raw materials and suppliers involved in this project, it is presented all the processes performed up to the final project conception. Finally, through the strategic design methodology, it's proposed a new business model that covers all the issues addressed throughout the research, identifying the target audience, brand values and communication strategies, launching a new brand and presenting a fashion-art collection. Wed, 04 Dec 2019 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/11572 2019-12-04T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/11571 Corpo-revolução, moda (in)adequada: o corpo lgbtq e suas rupturas na cultura normativa Borsa, Angelo Nunes de Oliveira This research proposes a look LGBTQ person’s body, seen as different from the normative hegemony of sexualities, as a social body, creating meaning and being a creator force of revolutions. Starting from the cultural perspective proposed by Cliffor Geertz, and the thoughts about body, sexuality and gender of third wave feminist Judith Butler, the ritualities that intertwine human relations, the images that permeate the world and our representation as individuals, the body-revolution is conceptualized and organized. Here, through an anthropological look of the LGBTQ person, the body-revolution takes shape and is manifested. Fri, 06 Dec 2019 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/11571 2019-12-06T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/11570 O papel do prosumer na criação de produto e conteúdo de valor para a lojas Renner Sukiennik, Alice Bittencourt The" work" takes" as" starting" point" the" cultural" changes" accelerated" by" the" evolution" of" technology" and" how" it" reflexes" in" the" communicational" ambience." The" Project" is" to" briefly" discuss" media" oxygenation," drawing" a" parallel" between" communication" and" the" fashion" system." In" thes" context," we" seek" to" Identify" how" these" transformation" impact" the" consumer’s" behaviour." From" passive" to" prosumer," users"can"adopt"a"simultaneous"consumer"and"poducer"atitude,"or"take"on"the"role"of" copproducer"of"value"contente"as"well"as"product."In"this"sense,"the"general"objective" of"this"study"is"the"copcration"with"consumers,"a"business"proposal"for"Renner"Stores," qualified"the" consumers" in"the"prosumer position," as" well" as"the" development" of" a" collection, where"get"emphasis"to"Blue"Steel"Brand." Wed, 04 Dec 2019 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/11570 2019-12-04T00:00:00Z