O cluster automotivo de baden württemberg: vantagem competitiva e projeção internacional através da inovação

Abstract

Germany is known worldwide for being the country of automobiles. This work addresses the history of the modern automobile, created in the state of Baden Württemberg, as well as the development of the sector in world terms. It is in this region that automakers and suppliers, several universities and research institutes and an active public sector are found, giving rise to an automotive cluster in the area. This cluster is one of the biggest and most successful in the world, considering its competitive advantage and its international projection. Furthermore, it is Germany's largest vehicle producer and exporter. Therefore, the objective of this work was to explore the characteristics of the Baden Württemberg automotive cluster, analyzing the importance of innovation for the acquisition of a competitive advantage and for international projection. It was sought to examine: the characteristics of cluster formation; the factors that enable the creation of a competitive advantage; the development of a smart power strategy; and the importance of regional integration and involved projects for investment in technology and innovation.