Entre o público e o privado: dos sentidos historicamente movimentados e construídos por Veja sobre a velhice

Abstract

The old age is here understood as a category from a biological sphere, because it is physically addressed to bodies, and from a cultural sphere, considering how their marks and signs are meant. As discursive construction therefore is not considered fixed, it can be modified and reinvented over time. Journalism in this context is taken as a practice that helps for the consolidation of a real, as a field, which is legitimate to speak of other fields, and as discourse that contributes to the structuring of the present time. In response, the main objective of this work is to realize what senses are moved and built by the weekly magazine Veja about old age throughout its history. The research corpus is composed by articles published between the years 1968 and 2012, which brought the old age as one of its central themes. From a total of 2301 editions, 106 texts were found, and from these, 226 discourse sequences. Taking the french Discourse Analysis how a theorical and methodological support, two Discursive Formations were perceived. The first (FD01), Old Age as private matter, was hegemonic, involving 74.33% of the sequences and constructing an old age whose responsibility is to each one. The second (FD02), Old age as a public matter, addressed the issue as something that concerns to everybody, aggregating 25, 66% of the sequences. Overall, there was a cover, in most cases, limited to the physical and esthetic aspects, which ignored the points of greatest social importance and that, as a result, the proposal fell short of a vehicle that advertises itself as essential to the brazilian citizen.