Design estratégico e moda: trânsfugo, o corpo profano

Abstract

Gender identities that deviate from the binary system of man and woman still remain on the fringes of social organizations. Fashion, although it is a field that can be used to amplify movements against such marginalization, is still established, in terms of gender, in a binary manner. When it engages with dissident genders from the Queer community through so-called "genderless" fashion, there is often either an attempt to neutralize gender markers through clothing or a reliance on exaggerated binary stereotypes. The objective of this dissertation is to construct scenarios through strategic design, capable of subverting normative views of gender. This research follows a path of questioning the established norms still present in fashion collections, proposing—through bodies here referred to as transfuges —means for a form of fashion that transcends binary limits and embraces the plurality of bodies of all genders without erasing their specific marks. Through the proposed methodology, which culminates in the execution of the fishbowl technique, it is expected that a journey grounded in the body and in dissident identities will result in visions that become profanatory scenarios — scenarios that break with the hegemonic thinking that still pervades fashion: masculinist, misogynistic, and binary.