Inovação orientada pelo design: o caso da indústria de confecção de artigos do vestuário no Rio Grande do Sul

Abstract

This thesis aimed to examine the cultural predisposition of a group of medium and large industries located in Rio Grande do Sul to innovate through Design. Through the analysis of some essential theoretical constructs to the comprehension of the research problem, was first built a research protocol. Held, first, the identification of external factors of competitiveness of the sector to then build an instrument of data collection seeking to achieve the specific goals. Identifying the internal factors of individual and organizational learning, we sought to assess the cultural disposition of businesses to innovate having the assumption that innovation driven-design can be understood as a learning cycle. The textile production chain includes various links, and the industry of garments is closest to the demands of consumers. Since the 1990s, the garments industry has been suffering with the opening of new markets and has been under strong pressure to differentiate themselves in some degree by the methods of production or price, that exacerbates this pressure due to globalization. Examine the structure of these companies facing such a situation was essential to note the latent need of the creation of strategies and actions founded upon a methodology that ensures the achievement of competitive advantages solid front to the new requirements. This work is characterized as a Case Study using descriptive and exploratory research methods in terms of its objectives, and presents quantitative and qualitative approach.