Inserção da técnica de origami no processo de projetação de embalagens

Abstract

This paper presents the research that had as a goal to evaluate the influence of the inclusion of the origami technique at the package design process. The research is based on the analysis of origami's characteristics and his aesthetic analogy with certain forms of packages and, also, on the description and confrontation of eleven different projecting methods. The investigation was outlined by a qualitative study of an experimental nature, on which, four groups - each one composed by three professionals working in the design area - were instigated, at a workshop environment, to appoint a solution to the same briefing document for a projectual development of a package. Two of these groups were observed for control and the other two received the experimental treatment trough a origami workshop. The results point to the mapping of the design process used in workshops and their relationship with the given projectual solution and the use of origami in the process. The study highlights the confirmation that the knowledge of the paper folding technique may create influent alternatives in the package design process and therefore opens indicative to the continuation of this research.