Os efeitos da audiência digital e a busca por inovação nas redações de GaúchaZH e Folha de S. Paulo

Abstract

This study deals with how the effects of the metrics on the behavior of the audience of the Folha de S. Paulo and GaúchaZH sites interfere in the writing structure of the two companies. We understand that the sectors that manage the numbers about the audience work in the logic of laboratories and, therefore, are responsible for the search for innovation in journalistic practices. In order to account for this proposal, we worked on the development of internet journalism and the participation of audiences in this process with Barbosa (2004, 2013, 2016), Mielniczuk (2015) and Heinrich (2011) until we understood the models and adaptations made on fifth generation in which innovation becomes an important pursuit in the companies strategy (SALAVERRÍA, 2015, 2015). In order to understand the audience, we mainly support the studies of Tandoc Jr. (2014), Aguiar and Barsotti (2012), Carro (2016, 2017) and Petre (2015). The concept of convergence has helped us to understand, connect and analyze the relationship between journalism, audience and innovation with Jenkins (2009, 2014), Aquino Bittencourt (2014, 2016) and Salaverría (2003 and 2010). The analysis took into account four categories to understand the effects of metrics in the two proposed journals: configuration of the structures, inference of metrics management in journalistic practices, audience conception and innovation strategies through metrics.