Análise do relacionamento na cadeia de suprimentos do setor de eventos em goiânia - GO

Abstract

This study analyzes the degree of relationship of supply chain services industry events in Goiânia - GO, evaluating whether this process creates value to the customer. So the research aims to study the service sector in events. Aware that events of great importance in the market because they are little affected in times of crisis, independent of government forms, may be performed at any time of year, receive income, create jobs, motivate investment, not suffer competition from big technology because they use human interaction, promote other sectors of the economy and its planning must be completed well in advance. However the industry is highly competitive, demanding more and more interaction and professionalism of the agents involved. Being raised as well as problem question "as the relationship in the supply chain of the events sector can add value to the final consumer? Was used as the theoretical issues involved in the supply chain, services, relationships, customer value and events. The research was divided into two stages and one an exploratory descriptive qualitative. Two models were used to measure the relationship with Wilson and Vlosky (1997) and their slogans and Larent (2007) in which attributes are selected a giving rise to the roadmap for semi-structured interviews with two supply chain sector events with the first experience of more than five years of operation and another with a maximum of 2 years experience, members were interviewed event organizer, suppliers and customers. The study results indicate, overall, a gap between the reality of sup ply chain industry event in Goiania relationship with the concepts found in literature, since the supply chain industry event has some gaps in their systems of operation, in particular regarding: communication, evaluation of services, perceived quality and lack of systemic vision of services, for both the study suggests that marketing used by companies was more squarely in the transaction than in the relationship.